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HomeMy WebLinkAboutDirectionFinders Survey Presentation2011 DirectionFinder® Survey Town of Westlake, TX Presented by ETC Institute August 2011 More than 1,550,000 Persons Surveyed for more than 500 cities and counties in 46 States A National Leader in Market Research for Local Governmental Organizations …helping city and county governments gather and use survey data to enhance organizational performance for 25 years 2 Agenda •Purpose of the Survey •Methodology •Demographics •Major Findings •Summary •Questions Purpose of the Survey •To objectively assess resident satisfaction with the quality of Town services •Identify trends in satisfaction levels from previous surveys •Benchmark the performance of the Town with other communities •To identify community priorities Survey Methodology •Survey Description: –6 pages in length –survey took approximately 15-20 minutes to complete •Sample size: 255 completed •Method of Administration: –by mail with follow -up by phone –randomly selected sample of households •Confidence level: 95% •Margin of error: +/- 4.0% overall Demographics Perceptions of the Community Satisfaction with Town Services Priorities for Improvement Overall Improvement Priorities: Importance-Satisfaction Rating 2011 Town of Westlake Resident Survey Major Categories of Town Services Category of Service Most Important % Most Important Rank Satisfaction % Satisfaction Rank Importance- Satisfaction Rating I-S Rating Rank Very High Priority (IS >.20) Maintenance of Town streets 51% 2 60% 8 0.2040 1 High Priority (IS .10-.20) Quality of public safety services 76% 1 78% 1 0.1697 2 Quality of utility services 41% 3 63% 6 0.1537 3 Quality of parks, trails and facilities 30% 5 61% 7 0.1159 4 Medium Priority (IS <.10) Emergency preparedness 33% 4 74% 2 0.0859 5 Quality of customer services 12% 7 69% 4 0.0378 6 Effectiveness of Town communication 12% 6 72% 3 0.0342 7 Overall code enforcement 9% 8 67% 5 0.0297 8 Police Services Fire and Medical Services Maintenance Services Communication/ Citizen Engagement Parks/Recreation Services Utility Services Code Enforcement Services Customer Service Reasons Residents Live in Westlake Where Westlake Residents Shop Summary Strengths and Weaknesses •COMPARATIVE STRENGTHS Effectiveness of Town communication (+26% above U.S. average) Cleanliness of streets & other public areas (+17% above U.S. average) Visibility of police in neighborhoods (+16% above U.S. average) Enforcing the exterior maintenance of residential property (+15% above U.S. average) Customer service (+14% above the national average) Emergency preparedness efforts (+13% above the national average) Enforcement of sign regulations (+11% above the national average) Condition of neighborhood streets (+11% above the national average) •COMPARATIVE WEAKNESSES Residential trash collection services (-26% below the national average) Storm water runoff (-15% below the national average) Yard waste collection services (-11 below the national average) Household hazardous waste disposal service (-10% below the national average) Parks/trails/recreation programs and facilities (-10% below the national average) SUMMARY •Residents continue to feel good about living in Westlake 88% of the residents felt the Town was an “excellent” or “good” place to live Only 1% rated the Town as a “poor” place to live. •Although the overall satisfaction with Town services has declined compared to a year ago, the decrease in satisfaction is relatively mild given the implementation of the Town’s new property tax •Services that residents think are most important: Public Safety Services Maintenance of Town Services Utility Services Questions ???