HomeMy WebLinkAboutTown Strategic Plan presentationStrategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Agenda Outline
II. Municipal Strategic Planning
a)Review Mission / Vision / Value Statements –
(Tab #10)
b)Proposed Strategic Plan Format (Tab #11)
Strategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Vision Statement
Westlake is a one-of-a-kind community — an oasis with rolling hills, grazing
longhorns, and soaring red-tailed hawks, located in the heart of the Fort
Worth -Dallas metropolitan area.
Inviting neighborhoods and architecturally vibrant corporate campuses find
harmony among our meandering roads and trails, lined with native oaks
and stone walls.
We are leaders. In education, we are known for our innovative partnerships
between the Town-owned Charter school and its corporate neighbors. We
are environmental stewards —exemplifying the highest standards.
Hospitality finds its home in Westlake. As a community, we are fully
involved and invested in our rich heritage, vibrant present and exciting,
sustainable future.
Strategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Mission Statement
“On behalf of the citizens, the mission of the Town of Westlake is to be a
one-of-a-kind community that blends our rural atmosphere with our rich
culture and urban location.”
Strategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Community Values
· Innovation
· A strong knowledge/education base
· Being friendly and welcoming
· Family focus
· Engaged citizens
· A unique rural setting emphasizing preservation of our
natural beauty
· Aesthetic appeal and high development standards
Strategic Plan
2009 Current Strategic Planning Format
“Westlake, a premier knowledge based community”
Vision Points
Key Result Areas
Outcome Strategy
Inviting Residential and Corporate Neighborhoods
ON-GOING COMPREHENSIVE PLANNING — Ensure the master plans are
continually updated and reviewed to enhance the development of the Town.
Outcome Measure: All master plan documents are not more than 5 years
old.
Objectives
Strategy: Update master plans to guide development and provide
a framework for future projects; promote the Master Plan as a
community focal point — Short & Mid-Range Goals.
Team Co-Leaders: Tom Brymer / Eddie Edwards
Objective 1.1: Develop RFP for master plan review.
Estimated Completion Date: Spring, 2010
Strategic Plan Town of Westlake
“Westlake, a premier knowledge based community”
Discussion of Current
Mission / Vision / Value Statements
Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Proposed Strategic Plan
• Comprehensive Governance System
Strategic Issues-Focused Strategic Plan
Balanced Scorecard
• Strategy Map / Dashboard
Program Budget
Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Strategic Issues-Focused Management
Definitions:
Strategic issue - “a forthcoming development, either inside or outside an
organization, which is likely to have an important impact on the ability of the
enterprise to meet its objectives.” (Ansoff, 1984)
Strategic issue management system: “a system with which a firm processes its
strategic issues.” (Ansoff, 1984)
Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Strategic Issues-Focused Management
• Concept began over 20 years ago in the private sector
• Utilizes a ‘non-traditional’ mode of thought through a constant scan of our internal
and external environment to identify opportunities or threats to Westlake
• Suited for the ever changing environment we are faced with in today’s local
governments – focused review of emerging or identified issues for the development
of a resolution.
Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Balanced Scorecard
• Communication Tool
Clear objectives shown through the Strategy Map
• Measurement Tool
Strategy Map
• Management System
Our recommendation is to expand system to include
the focused strategic plan and the program budget
“On behalf of the citizens, the mission of the Town of Westlake is to be a one-of-a-kind
community that blends our rural atmosphere with our rich culture and urban location”
Promote Best Practice
Policy Governance
Provide Outstanding Service
and Program Delivery
Provide Excellent , Responsive
Customer Service
Promote Community Health,
Safety & Welfare
Enhance and Maintain a
Sense of Community
CUSTOMER
FOCUS
FINANCIAL
STEWARDSHIP
Prepare the Budget with Linkages
to the Strategic Priorities
Identify & Allocate Funding for
Maintenance of Public Assets
Maintain Excellence in Reporting
and Financial Standards
Sustain Fiscal
Health
Maintain Effective
Internal Controls
EMPLOYEE
INVESTMENT
AND SUPPORT
Encourage Employee Professional
Development & Organizational Growth
Promote a Culture of Leadership,
Teamwork & High Performance (HPO)
Enhance Employee Work
Performance, Engagement
& Job Satisfaction
Attract & Retain a Highly
Skilled Workforce Committed
to Service Excellence
OPERATIONAL
PROCESSES
Facilitate the
Implementation of the
Strategic Issues Focused
Governance System
Preserve out
Infrastructure to Meet
the Life Expectancy of
our Assets
Implement a
Comprehensive
Continuous Quality
Improvement Process
Encourage
Stakeholder and
Staff Engagement
Optimize the use
of our shared
Services Model
Develop an
Integrated
Information
System
Seek Innovative Solutions to Service Delivery
Create a Strong Knowledge and Education base with our Community
Maintain our Unique Rural Setting to Preserve and Emphasize our Natural Beauty
Be a Friendly, Welcoming and Family Focused Community
Focus on our High Development Standards and Maintain our Aesthetic Appeal
Engage our Citizens in Westlake Events and the Community
Provide for an Open, Transparent and Fiscally responsible Government
D
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A
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Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Program Budget
Vision Point One: Inviting Neighborhoods Key Departments
Comprehensive Planning & Economic Development Dept. 11 Administration
Building Inspections Dept. 12 - Planning & Development
Plan Review & Inspections Dept. 12 - Planning & Development
Gas Well Permit Administration Dept. 12 - Planning & Development
Code Enforcement Dept. 12 - Planning & Development
Planning & Zoning Dept. 12 - Planning & Development
Right of Way (ROW) Management Dept. 16 – Public Works
Transportation Services Dept. 16 - Public Works /Parks & Rec.
Maintenance Dept. 19 - Parks & Rec
Strategic Plan
2011 Town of Westlake
“Westlake, a premier knowledge based community”
Council Directives & Staff Follow-up
Based on today’s directives:
1. Review strategic issues and finalize draft of proposed strategic plan
for Council approval.
2. Review Strategy Map for comprehensiveness of objectives.
3.Refine program based budget allocations.
4.Incorporate programs and outcome based measures into Strategy Map.
5.Develop dashboard format for Council review.