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Home My WebLink AboutMarriott presentation liv Aarrion Marriott Dallas Ft. Worth Solana Partnership John Klukan , General Manager Update January 24 , 2011 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION The contents of this material are confidential and proprietary to Marriott International, Inc. and may not be reproduced,disclosed,distributed or used without the express permission of an authorized representative of Marriott.Any other use is expressly prohibited. Marriott Solana Index i,��Marriott. • Page 3 — Ft. Worth Performance • Page 4 — Dallas Performance • Pages 5 — 8 Transportation Statistics • Page 9 — Guest Statistics • Pages 10- 14 Marketing Programs - Value Add's (Marriott Corporate) for consideration Town of Westlake Page 15 — Hotel Support Program Recap • Pages 16 — 17 Other Town of Westlake Marketing Recommendations z MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott Solana - Ft. Worth Trends Aarrafl. • Fort Worth — Upper Tier Hotel Performance & Trends • 2009 + 12 . 9% Supply, < 1 . 6 % > Demand , ADR <6 . 7% > RevPAR < 18 . 7% > Occupancy 57 .4% • 2010 Supply + 3 . 7% , Demand +8 . 0% ,ADR <0 . 3%> , RevPAR +3 . 9% Occupancy 59 . 8% • Long Term Average — Supply +3 . 5% , Demand +4 . 0% , ADR +3 . 9% , RevPAR +3 .4% Occupancy 66 . 3% Source PKF Hospitality Research, Smith Travel Research 3 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott--Solana - Dallas Trends Aarriott� • Dallas — Upper Tier Hotel Performance & Trends • 2009 Supply +37°/o , Demand <7 .4% > ADR < 11 .4%> , RevPAR <20 . 9%> Occupancy 52 .4% • 2010 Supply +2 . 7% , Demand +g . 1 % , ADR <2 . 6% > , RevPAR +3 . 4% Occupancy 55 . 6% • Long Term Average Supply +2 . 6% , Demand 1 . 7 °/o , ADR +2 . 7% , RevPAR +3 . 3% • Occupancy 62 . 9% Source- PKF Hospitality Research, Smith Travel Research MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION 2010 )&arrott. • To/From DFW 12 ,234 total trips • Average by Day - Saturday 28 • Average by Day - Sunday 32 • Average by Day - Monday 35 • Average by Day - Tuesday 35 • Average by Day - Wednesday 35 • Average by Day - Thursday 35 • Average by Day - Friday 34 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Transpoftation Recap 2010 Etoofl. • To/From Dining/Retail 3, 311 total trips • Average by Day - Saturday 8 • Average by Day — Sunday 10 • Average by Day — Monday 9 • Average by Day — Tuesday 11 Average by Day — Wednesday 11 Average by Day — Thursday 10 Average by Day — Friday 6 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Transportation Recap 2010 Aarriott. • To/From Offices 2, 785 total trips • Average by Day - Saturday 1 • Average by Day - Sunday 1 • Average by Day - Monday 8 • Average by Day — Tuesday 11 • Average by Day — Wednesday 11 • Average by Day — Thursday 10 • Average by Day — Friday 6 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Transportation Costs E 6,\) ,Aarr Transportation Operating Costs (not including Town of Westlake Funding) 2010 Quarter 1 $ 101,320 Quarter 2 $ 143,119 Quarter 3 $ 109,547 Quarter 4 $ 128,780 8 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott • 4\� �dITl01�. • Average Length of Stay 2010 increased to 2 . 2 nights from 1 . 7 nights 2009 • Sunday-Thursday (Individual Corporate Guests) + 18 . 8% increased volume over 2009 • Friday-Saturday (Leisure) + 14 . 0% to 2009 • Food/Beverage/Other Revenue per occupied Group roomnight $ 119 . 26 • Food/Beverage/Other Revenue per occupied roomnight transient $85 . 92 9 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott Rewarding Events AXarr • "The Program Designed With The Planner In Mind" • Members earn Marriott Rewards points or airline miles on total revenue for qualified meetings and events held at all properties with participating Marriott brands • Earning Structure • Members may choose to earn either Marriott Rewards points or airline miles with any of our partner airlines. • 3 Marriott Rewards points $ 1 US dollar 1 airline mile $1 US dollar 10 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Rewarding Events Aarr�ott. • Meeting Credits • Members may redeem their points toward Meeting Credit Certificates in 3 different currency denominations . These certificates may be applied toward the final bill of future meetings to offset meeting costs • $250 Meeting Credit = 50 , 000 Marriott Rewards points • $500 Meeting Credit = 100 , 000 Marriott Rewards points 11 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Rewarding Marriott •,v,�arnott. • More Rewards • CruisesOnly, America's Largest Cruise Agency, offers you the world 's top-rated cruise lines and destinations . Redeem your points fora $ 1 , 000 cruise certificate, good towards any of the thousands of sailings offered by CruisesOnly! Whether you 'd like to use it towards an extended , ultra-premium escape or pay the entire cost of a quick tropical trip, we've got just the cruise for you 12 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott Rewarding +►j11, Akarr More Rewards • Inclusive Reward • Relax and fully enjoy your dream vacation. Use your points for an Inclusive Reward for food, beverages and more when used in conjunction with a 5-night hotel reward. • Select from one of our four (4) participating resort locations in Latin America and the Caribbean. • - CasaMagna Marriott Cancun Resort - CasaMagna Marriott Puerto Vallarta Resort & Spa - Curacao Marriott Beach Resort & Emerald Casino - Los Suenos Marriott Ocean & Golf Resort 13 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION • ' - - tv) Aar r�ott • Marriott Rewards Points EarnedPoint Redemption Examples 50,000 points (One event value $ 16,667) • 2 nights at any category 5 hotel , for example: • JW Marriott Marquis Hotel Miami , San Diego Marriott Del Mar, Renaissance Las Vegas, West Palm Beach Marriott • 2 nights in a deluxe guest room at a Marriott Vacation Club, including Florida and Thailand • A Worldwide Golf Package • one night at a Ritz-Carlton Hotel $250 Meeting Credits certificate to use at a future event 14 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION ' Town of Westlake Hotel to Aarnott. Funds Requested Detail Group Name Amount of Funds Did they book? Dates of Program Amount Receivable from Requested the Town of Westlake Pulte Homes $ 5,000.00 No NIA $ - Tax Executives $ 5,000.00 Yes 11/17-20/2010 $ 5,000.00 Details: Rooms Picked up = 215 Total Room Revenue = $24,118 Total F&B Revenue = $26,795 15 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town of Westlake — Marriott Marketing Aarr • Opportunities • "Familiarization" tours — "Travel Writers" and 3rd party planning "Helms Briscoe„ • Public Relations — Tree City USA Advisory and Certification, Scenic City Certification, Native Flowers/Fall Foliage Campaigns, Circle T Ranch Scenery Photo Exhibits • Company of the month Campaigns — Fidelity, Chrysler Financial Services, First American, Wells Fargo Bank, McKesson, Pfizer (Open House refreshments, music on the Plaza) • Signature series projects — local sustainable, organic foods recipes & demos with paired organic wines in Hotel Culinary Studio; Master Sommelier food and wines parings events • Area destination marketing — "Evenings on Oak Street" Concert Series — Roanoke; Roanoke Historic Downtown Walking Tour; Lone Star Legends "Summer Stampede" & Driving Schools; Rich & Deep Arts District in Ft. Worth 16 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION to Ammon We'll make the breakfast. You make the memories. Dallas/Fort Residents of Westlake Friends & Family Rate Marriott Solana 1 •- Circle We all love having family and friends come to visit on the Westlake, TX 76262 weekends and for special events. But do we want our guests to take over our homes? Let the staff of the Marriott Solana Hotel take special care of your loved ones and ensure they have a well rested night before visiting your beloved homes and start the site seeing tours of Texas. Westlake Frequent Diner program ii Why cook, when you have world renowned Chef's a stone's throw away. We understand after a long day at work, you wish someone W else did the cooking and clean up. Come to the Best Secret in Town, and dine in Cielo Restaurant and Lounge. Bring proof of residency (license) and you will receive 20% off your food bill before applicable tax and gratuities To reserve your room, call 1-800-MARRIOTT or visit Marriott.com and ask for the $89.00 rate for friends and family of Westlake. Rates are per room, per night, based on availability, not available for groups of 10 or more rooms. 17 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION