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HomeMy WebLinkAboutMarriott Solana Presentation Aarnott® Town of W Marriott Partnership 2 011 Rev 'i ew MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION The contents of this material are confidential and proprietary to Marriott International, Inc. and may not be reproduced,disclosed,distributed or used without the express permission of an authorized representative of Marriott.Any other use is expressly prohibited. 2011 Review •\N, Aarnott. PPF and Smith Travel Research Economic Statistical Information United States Texas DFW MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Uncertainties That Affect Recovery ,\) ,Warr 7, * U . S . Debt Crisis S & P 's Rating * Global Financial Crisis * Japan — Long Term Impact • Middl,e East & Libya * Price of Oil & Gas • U . S .. Congress * 2012 Election MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Dallas - 6\N Aarnott, _ BelowflAbove Long RUn Average Lang Term Average 2008 2000 2010 2011F 2012F 2013F 2014F 2015F Supply 8.7°.+'a 3.7% 3.5% 2..8°,rho 1.0% 1.6% 1..8% 3.0'°l° 3 Demand 8..8% 3 D 10.0°e''o +8..8% 4.1% 5.8% 4.1% OCC UPa 1C 61.9%° S (S (9 5 62.5%. 62.7% % ADR 2..0% GG (3 3.5% 5.4% 5.5% 4.5% RevPAR 2.3% (3(3 41% 11.4% 2.9% 7.8% 8.3%. 4.8%. Source:PKF HospLtality Rezearch— Quarter 20,11Hotel l fo izcnsl�Report, Smith Travel Research MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Foft Wofth 2ndQuafter 2011 60 Aarr 0 Be ov,,,(A, ove Long Fern ,Average Long Terra Average 2008 2009 2010 2011F 2012F 2013F 2014F 2015F supply 4.8% (3 (3 3. % 1.9% 0.81% 0.5% 1.3% 2.0% Demand 5.0% -��.001'cr 7.8% 6.5% --.� Ckmupancy .+ °� 64. °x . ala $.1 o . $.. 9.6'aa 1 a a 63.6% 64.1% ADR. 3.7% 4.8% ( 1.2��'a : -1.1�°�a 1. %6�.�°�'� �.2% 4.2% FRevPAR 4.0% e( D (D 6.0% 4.1% 9.1% 7.0% Source.PKF Hv&pf#a1itj Rezearch-'r"Quarter 2011' Hotel! orimnsv Repua, Smith Trace!Rese-arch MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Hotel Development Pipeline Properties Rooms Properties Roams Diflference July 2011 Jtalyt1 t1 .July 2010 ,duty 2011 In Construction '13 2,058 0 j : Final Planning 20 2,153 .1 80 2,073 Planning, I t 63 5,639 -1,345 10 Largest Projects in Active Pipeline w! Confirmed Opening Date Rooms Projected OpenincDate Omni Dallas Convention Center 1,.000 November 2011 Embassy Suites Dallas Downtown 253 January 2014 Embassy Sates Las Colinas Irving 200 May 2013 Embassy Suites Arlington 180 May 2013. Hilton Barden Inn Dallas Downtown 167 October 2014 Hilton Garden Inn Fart worth Medical Center 157 .lune 2012 Crowne Plaza Frisco Plano 141 March 2013 Hampton Inn & Suites Plano East 130 September 2013 Hilton Garden Inn Fort worth Alliance Airport 127 September 2011 Homewood Suites Fort worth Medical Center 127 September 2011 tail smith Traave4 Research,Inc. STR GLOOAL,. U .S. Economic Outlook t%4\) AXarriott Real GDP +2.9%fl +2.5% +3.0% GPI +1 .6% +3.1% Corporate IPrafjts +29.2% +8.5% +5.9% Disp. Personal Income +1 .4% +1 .5% +2.2% Unemployment Rate 9.6% 8.9%e► 3.3%0 STR . . . MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION GDP Change — Recession Comparisons Kt' From Start of Recession, by Quarter 12% Sta rt: 7/90 (to 3/9 1) 10% Start: 3/01 (to 11/01 ) Start: 12/07 (to today) 8% 6% 4% 2% 0% -2% 4% -6% 0 3 6 9 12 15 18 21' 24 27 30 33 36 39 42 45 48 2011 Smith Travel Research,Inc. source.- /--N STR, Bureau of Economic Analysis STR GDP f=orecast—Blue Chip Economic Indicators 6 LOBA Lr- 2011 Review .,,\) ,Aarnott Marriott Solana 2011 Recap Occupancy 71 .2% +5. 1 pts to LY ADR $ 103.47 + $3.56 to LY RevPAR (Revenue per Available Room) $77.24 + $7.89 RevPAR Index 2011 93.7% <2.6pts> to LY MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marketing2011 +\) Akarnott. Quarter One • General Manager attended 7t" annual Pharmaceutical Meeting Management Forum in Philadelphia March 27-29, 2011 . Key customer focus — Merck, Pfizer, GSK, Bristol Myers, and Sanofi-Aventis. • Relationship beginning with Deloitte University — GM Creston Woods — Marriott Solana Westlake selected as primary overflow hotel in DFW airport/Westlake market ® Successfully closed Panera Bread annual conference by showcasing Westlake and using Incentive Funds 260 roomnights and over $48, 000 in realized revenues! ® Advertising included Dallas Wedding Magazine, Government Executives a newsletter (focus on DEA at Alliance) Pharmaceutical Executive and the annual TSAE membership directory MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION A, AXa r r 2011 Marketing Highlights L lo Quarter Two • Hosted annual N Texas Hotel Assn Golf Tournament (Trophy Club CC) partner with MPI (Meeting Planners Intl) 47 planners stayed in Westlake for weekend • Secured new store grand opening (Southlake) event with their annual managers conference — Colorado Bag `n Baggage 214 roomnights and over $45,000 in revenues • Hosted "Earth Hour" in Westlake • Advertising included — two newsletters in government executive.com , full page in Meetings South , e-newsletter in Meetings & Conventions Magazine, e-newsletter in Meeting Daily News, full page in Pharmaceutical Executive, full page in AAA monthly to drive summer leisure traffic MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Aarr�ott 2011 Quarter Three • Hosted 13 Marriott Senior Account Executives for a site and meeting . This team represents over 300 of Marriott's best clients. • Showcased Marriott and Westlake at the Bridal Showcase at Gaylord Texan in August 300 interactions at Marriott Westlake booth . • Secured two LARGE groups using Town of Westlake Incentive funds — St. Jude Medical SJ M Vascular Plug Training 310 roomnights and over $ 112 ,000 in revenues! EKR Therapeutics, Inc. 244 roomnights and over $78, 000 in revenues! MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION 2011 Marketing Highlights Aarnott® Quarter Four ® General Manager attended the TSAE Holiday Showcase in Austin , over 300 meeting and event planners in attendance ® Attended the Hospitality Performance Network annual tradeshow — 350 dedicated meeting planners within this organization . ® Advertising included — Ft. Worth Star Telegram (January 2012 Bridal Showcase) MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town of Westlake Hotel Support Program 6,0 Am 2011 Full Year Total Trips to All Locations 18,244 2011 Average Number of 2011 Average Number of 2011 Average Number of Transportation Transportation Trips to other Transportation trips to the Airport Trips to CoreLogic, Sabre, Fidelity, Levis, Off-Premise Locations Verizon, TD Ameritrade Meeting Locations (Southlake Town Square, Local Quarter 1 2,728 Restaurants) Quarter 2 2,859 Quarter 1 765 Quarter 3 2,671 Quarter 2 757 Quarter 1 807 Quarter 4 3,726 Quarter 3 692 Quarter 2 717 Total 11,984 Quarter 4 980 Quarter 3 612 Total 3,194 Quarter 4 930 Total 3066 Transportation Operating Costs (Not Including Town of Westlake Funding ) Quarter 1 $947636 Quarter 2 $102,551 Quarter 3 $110,497 Quarter 4 $135,918 Total 443,602 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town of Westlake Incentive Flyer 60 Am ��ott )harriolt DAwL.LAS/FORT WORTNi SOLAlNAk DALLAS/FORT WORTH MARRIOTT SOLANA HOTEL l� Meeting Group Incentive on behalf of the Torn ofWestlake ti _A I-3a. e a corporate meeting widi overnight guestrooms and your organization nia qualify up to $5000.00 rebate to your Master Account All you have to do is call A John lUul�an., General Manager at 817-430- 5037. Ru **Qualification with groups :minimum of$10,000 in guestroom revenue to qualify for the Town of Westlake rebate" k ` "Previous definite group events booked at the DFW Marriott Solana.Hotel do not qualify' 5 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Westlake Group Departure Card Aarn0 f ............ Aarrloff� = ' DALLAS/FORT WORTH SOLANA Thank you for your visit to the Marriott Solana in Westlake, Texas. We hope you enjoyed your stay with us! Designed by famed architect Ricardo Legoretta, the nation is now taking note of this little Texas Town . In 2011 Forbes Magazine named Westlake, Texas the Most Affluent Neighborhood in America. We look forward to your next visit to Our Little Oasis, Where we have perfected the Art of Hospitality. MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION :. Town of Westlake Group Reader Board Welcome 60 Aarr E ew15 RIE A I, r,u MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION 'he Little Town That Could ►i�� ,Aarr�ott To promote the Town of Westlake and our little oasis, we utilize "The Little Town That Could" as �a welcome gift for our potential groups upon the site visit to Solana. CCH Wolters EKR Therapeutics St. Jude Medical Colorado Bag N Baggage Panera Bread Bikram Yoga Innovative Yes H&E Equipment Services MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Westlake Big 3 AarrIO 60 -Boy Scouts of America Deloitte 50 ■2010 RM 2010 Room nights Consumed 3759 Nights — 2011 Room Nights Consumed 4212 40 ■2011 RM Change +453 +12% 30 , Nights — Revenues 2010 $564,512 02010 — Revenues 2011 $662,623 20 Revenues — Change + $98,111 +17.3% 10 02011 -Deloitte Revenues — Room Nights Consumed 2010 863 0 2010 RM 2011 — Room Nights Consumed 2011 1332 Nights Revenues — Change +469 +54% — Revenues 2010 $129,522 Fidelity 35 — Revenues 2011 $196,055 — Change +$66,533 +51% 30 ■2010 RM ®Fidelity 25 Nights — Room Nights Consumed 2010 2594 20 0 2011 RM — Room Nights Consumed 2011 3423 Nights — Change +829 +32% 15 ■2010 — Revenues 2010 $435,548 10 Revenues — Revenues 2011 $573,535 5 02011 — Change +$137,987 +31.7% Revenues 0 2010 RM 2011 Nights Revenues MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town Of We s ti a ke Incentive +�N Akarnott. Name of the Amount of Estimated Total Room Actual # Total Food Total Gross Hotel Tax Sales Tax program Incentive Total #of Revenue Of Room & Beverage Revenue Collected Collected Room Estimated Nights 13% 8.25% Nights St Jude $5000.00 336 $39,474.00 310 $72,951.52 $112,425.52 $5131.62 $6018.50 Medical Bikram Yoga $5000.00 302 $30,294.00 311 $34,894.60 $65,188.60 $3938.22 $2878.80 Colorado $5000.00 169 $29,773.00 214 $16,204.54 $45,977.54 $3870.49 $1336.88 Bag & Baggage EKR $2000.00 261 $32,940.00 244 $46,012.46 $78,952.46 $4282.20 $3796.03 Therapeutics Panera $5000.00 257 $36,319.00 260 $45,187.24 $81,506.24 $4721.47 $3727.95 Bread Totals $22,000.00 1325 $168,800.00 1339 $215,250.36 $384,050.36 $21,944.00 $17,758.16 r , MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION � cAA ) 0 � cApp 0 .0 pApP AQAfc] w w [ m n Du w w m m m m m m w sv a m m ru m m (DD m rn M CD ren rrD m m ren M al l l "S - S 1 n 1 n 1 y A W N r A W N r .P U1 N Y A w N r A W N Y Z n G l rc 3 rD CD fD r G Z V A P" 1.11 O C Z N Gl W r N O N W N iV N r L 00 In w A Oµ C A O V 00 V O r -w O In V S.O V O o� 3a O a Y O N N U'i W O '6 N cr w M 00 cn N O (n (3) V 0) ? 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