HomeMy WebLinkAboutMarriott Solana Presentation Aarnott®
Town of W
Marriott Partnership
2 011 Rev 'i ew
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
The contents of this material are confidential and proprietary to Marriott International, Inc.
and may not be reproduced,disclosed,distributed or used without the express permission
of an authorized representative of Marriott.Any other use is expressly prohibited.
2011 Review •\N, Aarnott.
PPF and Smith Travel Research
Economic Statistical Information
United States
Texas
DFW
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Uncertainties That Affect Recovery ,\) ,Warr
7,
* U . S . Debt Crisis S & P 's Rating
* Global Financial Crisis
* Japan — Long Term Impact
• Middl,e East & Libya
* Price of Oil & Gas
• U . S .. Congress
* 2012 Election
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Dallas - 6\N Aarnott,
_ BelowflAbove Long RUn Average
Lang
Term
Average 2008 2000 2010 2011F 2012F 2013F 2014F 2015F
Supply 8.7°.+'a 3.7% 3.5% 2..8°,rho 1.0% 1.6% 1..8% 3.0'°l° 3
Demand 8..8% 3 D 10.0°e''o +8..8% 4.1% 5.8% 4.1%
OCC UPa 1C 61.9%° S (S (9
5 62.5%. 62.7%
%
ADR 2..0% GG (3
3.5% 5.4% 5.5% 4.5%
RevPAR 2.3% (3(3
41% 11.4% 2.9% 7.8% 8.3%. 4.8%.
Source:PKF HospLtality Rezearch— Quarter 20,11Hotel l fo izcnsl�Report, Smith Travel Research
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Foft Wofth 2ndQuafter 2011 60 Aarr
0 Be ov,,,(A, ove Long Fern ,Average
Long
Terra
Average 2008 2009 2010 2011F 2012F 2013F 2014F 2015F
supply 4.8% (3 (3
3. % 1.9% 0.81% 0.5% 1.3% 2.0%
Demand 5.0% -��.001'cr 7.8% 6.5%
--.� Ckmupancy .+ °� 64. °x . ala $.1 o . $.. 9.6'aa 1 a a 63.6% 64.1%
ADR. 3.7% 4.8% ( 1.2��'a : -1.1�°�a 1. %6�.�°�'� �.2% 4.2%
FRevPAR 4.0% e( D (D
6.0% 4.1% 9.1% 7.0%
Source.PKF Hv&pf#a1itj Rezearch-'r"Quarter 2011' Hotel! orimnsv Repua, Smith Trace!Rese-arch
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Hotel Development Pipeline
Properties Rooms Properties Roams Diflference
July 2011 Jtalyt1 t1 .July 2010 ,duty 2011
In Construction '13 2,058 0 j :
Final Planning 20 2,153 .1 80 2,073
Planning, I t 63 5,639 -1,345
10 Largest Projects in Active Pipeline w! Confirmed Opening Date
Rooms Projected OpenincDate
Omni Dallas Convention Center 1,.000 November 2011
Embassy Suites Dallas Downtown 253 January 2014
Embassy Sates Las Colinas Irving 200 May 2013
Embassy Suites Arlington 180 May 2013.
Hilton Barden Inn Dallas Downtown 167 October 2014
Hilton Garden Inn Fart worth Medical Center 157 .lune 2012
Crowne Plaza Frisco Plano 141 March 2013
Hampton Inn & Suites Plano East 130 September 2013
Hilton Garden Inn Fort worth Alliance Airport 127 September 2011
Homewood Suites Fort worth Medical Center 127 September 2011
tail smith Traave4 Research,Inc.
STR
GLOOAL,.
U .S. Economic Outlook t%4\) AXarriott
Real GDP +2.9%fl +2.5% +3.0%
GPI +1 .6% +3.1%
Corporate IPrafjts +29.2% +8.5% +5.9%
Disp. Personal Income +1 .4% +1 .5% +2.2%
Unemployment Rate 9.6% 8.9%e► 3.3%0
STR
. . .
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
GDP Change — Recession Comparisons Kt'
From Start of Recession, by Quarter
12% Sta rt: 7/90 (to 3/9 1)
10% Start: 3/01 (to 11/01 )
Start: 12/07 (to today)
8%
6%
4%
2%
0%
-2%
4%
-6%
0 3 6 9 12 15 18 21' 24 27 30 33 36 39 42 45 48
2011 Smith Travel Research,Inc.
source.- /--N
STR, Bureau of Economic Analysis STR
GDP f=orecast—Blue Chip Economic Indicators 6 LOBA Lr-
2011 Review .,,\) ,Aarnott
Marriott Solana
2011 Recap
Occupancy 71 .2% +5. 1 pts to LY
ADR $ 103.47 + $3.56 to LY
RevPAR (Revenue per Available Room) $77.24 + $7.89
RevPAR Index 2011 93.7% <2.6pts> to LY
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Marketing2011 +\) Akarnott.
Quarter One
• General Manager attended 7t" annual Pharmaceutical
Meeting Management Forum in Philadelphia March 27-29,
2011 . Key customer focus — Merck, Pfizer, GSK, Bristol
Myers, and Sanofi-Aventis.
• Relationship beginning with Deloitte University — GM
Creston Woods — Marriott Solana Westlake selected as
primary overflow hotel in DFW airport/Westlake market
® Successfully closed Panera Bread annual conference by
showcasing Westlake and using Incentive Funds 260
roomnights and over $48, 000 in realized revenues!
® Advertising included Dallas Wedding Magazine,
Government Executives a newsletter (focus on DEA at
Alliance) Pharmaceutical Executive and the annual TSAE
membership directory
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
A, AXa r r
2011 Marketing Highlights
L lo
Quarter Two
• Hosted annual N Texas Hotel Assn Golf Tournament
(Trophy Club CC) partner with MPI (Meeting Planners Intl)
47 planners stayed in Westlake for weekend
• Secured new store grand opening (Southlake) event with
their annual managers conference — Colorado Bag `n
Baggage 214 roomnights and over $45,000 in revenues
• Hosted "Earth Hour" in Westlake
• Advertising included — two newsletters in government
executive.com , full page in Meetings South , e-newsletter in
Meetings & Conventions Magazine, e-newsletter in Meeting
Daily News, full page in Pharmaceutical Executive, full page
in AAA monthly to drive summer leisure traffic
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Aarr�ott
2011
Quarter Three
• Hosted 13 Marriott Senior Account Executives for a site and
meeting . This team represents over 300 of Marriott's best
clients.
• Showcased Marriott and Westlake at the Bridal Showcase
at Gaylord Texan in August 300 interactions at Marriott
Westlake booth .
• Secured two LARGE groups using Town of Westlake
Incentive funds — St. Jude Medical SJ M Vascular Plug
Training 310 roomnights and over $ 112 ,000 in revenues!
EKR Therapeutics, Inc. 244 roomnights and over $78, 000 in
revenues!
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
2011 Marketing Highlights Aarnott®
Quarter Four
® General Manager attended the TSAE Holiday Showcase in
Austin , over 300 meeting and event planners in attendance
® Attended the Hospitality Performance Network annual
tradeshow — 350 dedicated meeting planners within this
organization .
® Advertising included — Ft. Worth Star Telegram
(January 2012 Bridal Showcase)
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Town of Westlake Hotel Support Program 6,0 Am
2011 Full Year Total Trips to All Locations 18,244
2011 Average Number of
2011 Average Number of 2011 Average Number of Transportation Transportation Trips to other
Transportation trips to the Airport Trips to CoreLogic, Sabre, Fidelity, Levis, Off-Premise Locations
Verizon, TD Ameritrade Meeting Locations (Southlake Town Square, Local
Quarter 1 2,728 Restaurants)
Quarter 2 2,859 Quarter 1 765
Quarter 3 2,671 Quarter 2 757 Quarter 1 807
Quarter 4 3,726 Quarter 3 692 Quarter 2 717
Total 11,984 Quarter 4 980 Quarter 3 612
Total 3,194 Quarter 4 930
Total 3066
Transportation Operating Costs
(Not Including Town of Westlake Funding )
Quarter 1 $947636
Quarter 2 $102,551
Quarter 3 $110,497
Quarter 4 $135,918
Total 443,602
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Town of Westlake Incentive Flyer 60 Am
��ott
)harriolt
DAwL.LAS/FORT WORTNi
SOLAlNAk
DALLAS/FORT WORTH MARRIOTT SOLANA HOTEL
l�
Meeting Group Incentive on behalf of the Torn ofWestlake
ti _A
I-3a. e a corporate meeting widi overnight guestrooms and your
organization nia qualify up to $5000.00 rebate to your Master Account
All you have to do is call
A
John lUul�an., General Manager at 817-430- 5037.
Ru
**Qualification with groups :minimum of$10,000 in guestroom revenue to
qualify for the Town of Westlake rebate"
k ` "Previous definite group events booked at the
DFW Marriott Solana.Hotel do not qualify'
5
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Westlake Group Departure Card Aarn0 f
............
Aarrloff�
= ' DALLAS/FORT WORTH
SOLANA
Thank you for your visit to the Marriott Solana in Westlake, Texas.
We hope you enjoyed your stay with us!
Designed by famed architect Ricardo Legoretta, the nation is now
taking note of this little Texas Town .
In 2011 Forbes Magazine named Westlake, Texas the
Most Affluent Neighborhood in America.
We look forward to your next visit to Our Little Oasis,
Where we have perfected the Art of Hospitality.
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
:.
Town of Westlake Group Reader Board Welcome 60 Aarr
E
ew15 RIE A
I,
r,u
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
'he Little Town That Could ►i�� ,Aarr�ott
To promote the Town of Westlake
and our little oasis, we utilize
"The Little Town That Could" as �a
welcome gift for our potential groups
upon the site visit to Solana.
CCH Wolters
EKR Therapeutics
St. Jude Medical
Colorado Bag N Baggage
Panera Bread
Bikram Yoga
Innovative Yes
H&E Equipment Services
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Westlake Big 3 AarrIO
60
-Boy Scouts of America Deloitte 50 ■2010 RM
2010 Room nights Consumed 3759 Nights
— 2011 Room Nights Consumed 4212 40
■2011 RM
Change +453 +12% 30 , Nights
— Revenues 2010 $564,512 02010
— Revenues 2011 $662,623 20 Revenues
— Change + $98,111 +17.3% 10 02011
-Deloitte Revenues
— Room Nights Consumed 2010 863 0
2010 RM 2011
— Room Nights Consumed 2011 1332 Nights Revenues
— Change +469 +54%
— Revenues 2010 $129,522 Fidelity 35
— Revenues 2011 $196,055
— Change +$66,533 +51% 30 ■2010 RM
®Fidelity 25 Nights
— Room Nights Consumed 2010 2594 20 0 2011 RM
— Room Nights Consumed 2011 3423 Nights
— Change +829 +32% 15 ■2010
— Revenues 2010 $435,548 10 Revenues
— Revenues 2011 $573,535 5 02011
— Change +$137,987 +31.7% Revenues
0
2010 RM 2011
Nights Revenues
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Town Of We s ti a ke Incentive +�N Akarnott.
Name of the Amount of Estimated Total Room Actual # Total Food Total Gross Hotel Tax Sales Tax
program Incentive Total #of Revenue Of Room & Beverage Revenue Collected Collected
Room Estimated Nights 13% 8.25%
Nights
St Jude $5000.00 336 $39,474.00 310 $72,951.52 $112,425.52 $5131.62 $6018.50
Medical
Bikram Yoga $5000.00 302 $30,294.00 311 $34,894.60 $65,188.60 $3938.22 $2878.80
Colorado $5000.00 169 $29,773.00 214 $16,204.54 $45,977.54 $3870.49 $1336.88
Bag &
Baggage
EKR $2000.00 261 $32,940.00 244 $46,012.46 $78,952.46 $4282.20 $3796.03
Therapeutics
Panera $5000.00 257 $36,319.00 260 $45,187.24 $81,506.24 $4721.47 $3727.95
Bread
Totals $22,000.00 1325 $168,800.00 1339 $215,250.36 $384,050.36 $21,944.00 $17,758.16
r ,
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION �
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