HomeMy WebLinkAbout11-16-20 WAF MinWESTLAKE ACADEMY FOUNDATION
Board Meeting
November 16, 2020
Board Members in Attendance: Laura Luckett, Christine Ross, Ahu Sieg, Meghan Dorr, Sean Shope,
Wendy Greenwood, Debbie Kraska, Rob Anderson and Mike Colby
Others in Attendance: Todd Wood, Jason Power, Shelly Myers, Marlene Rutledge, Noah Simon, Kelsey
Wong, Ginger Awtry and Julie Kelly
I. C. Ross called the meeting to order at 8:30AM. Meeting took place via remote call due to
pandemic protocol and requirement for social distancing.
II. Motion to approve minutes of October 19, 2020 meeting by M. Dorr, second by S. Shope.
Motion carried.
III. Financial Report
● S. Shope reported that presentation of monthly Financial Statements is tabled until next
month due to software issues and staff annual audit duties.
● S. Myers discussed North Texas Giving Day processing fees for this year. The amount not
covered by donors and bonus funds totaled $5,019. Motion to transfer this same amount from
Administrative account to Blacksmith Annual Fund account by M. Colby, second by M. Dorr
and R. Anderson. Motion carried and amount of $5,019 will be transferred to BAF.
IV. Marketing Committee
● W. Greenwood presented Blacksmith Annual Fund marketing review with final “official”
campaign push, including $10K challenge, teacher testimonials, social media posts, videos,
Communique messages, personal phone calls, carline signage and follow-up emails to non-
donors.
● Website updates include a prominent “Donate Now” button on landing page of each
fundraising initiative along with grants in action and updates for grant-funded projects.
● Baja’s donation goal is $175k; campaign started on 11/13 and will run through 12/14.
● Strategies moving forward include BAF garden flag gift handout, Thank You signs and
emails, acknowledgement to coaches and club sponsors and stipend recipients and posters for
grant application process in the teacher lounges.
V. Development
● Blacksmith Annual Fund
o A. Sieg reported that BAF is currently at $935k and 68% parent participation.
o Grade captains continue to make calls to non-donors.
● Westlake Baja
o M. Colby reported that minimum donations totaling $110k would fulfill this year’s goal
without leaving any surplus for next year.
o Discussed methods of promoting Baja including listing donors on website and weekly
Communique/eBlasts.
● Gallery Night
o L. Luckett reported that event will take place outdoors and will be pushed to a later date in
the spring to allow for warmer weather conditions.
VI. Grants Committee
● S. Myers presented grant request to fund Converting Water Fountains to bottle-filling
stations. Discussed adding 2 more stations to the Secondary Building for total of 5 water
bottle filling stations.
● M. Colby moved to approve the grant for 3 and up to 5 water fountains, pending request from
Academy administration for the additional 2 stations, second by M. Dorr. Motion carried and
grant funding approved.
● S. Myers presented request to cover printing overage as well as to extend the dates for the
“Angst” digital film screening. S. Myers will share Board feedback with Counseling Dept. re.
exploring options that would allow families to view the film outside of the Academy-
supported time period, such as self-purchase or renting options. A. Sieg moved to approve
funding the printing overage and extension of viewing, second by D. Kraska. Motion carried.
● S. Myers provided progress report on funded grants.
VII. President’s Report
● C. Ross informed Board of upcoming reception for former and current WAF Board Directors
at an indoor/outdoor venue to allow for social-distancing.
VIII. Executive Director’s Report
● S. Myers thanked the Board Directors in advance for their Blacksmith note-writing efforts to
appreciate donors. Contact information will be emailed to each Director.
Other Business
None
D. Kraska moved to adjourn the Board meeting, second by L. Luckett. Motion carried. Meeting adjourned
at 10:08AM.
Next Meeting: Monday, December 14, 2020 at 8:30 AM, via remote call