HomeMy WebLinkAboutRes 18-26 Approving a new Branding initiative logo and tagline TOWN OF WESTLAKE
RESOLUTION NO. 18-26
A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF WESTLAKE,TEXAS,
APPROVING NEW BRANDING TO INCLUDE A NEW MUNICIPAL LOGO AND
TAGLINE WHICH ALIGNS WITH WESTLAKE'S VISION AND MISSION
STATEMENTS, AND THE COMPREHENSIVE PLAN TO BETTER REFLECT THE
IMAGE OF THE COMMUNITY.
WHEREAS, Town staff and a resident focus group have worked together since February
2018 to arrive at a more current brand for the growing community of Westlake; and,
WHEREAS,the recommended new logo and tagline were presented to Town Council for
further feedback at the June 18, 2018 Work Session; and,
WHEREAS, the Town Council indicated their agreement with the recommended new
design and found it to be a better reflection for Westlake's community brand; and
WHEREAS, the Town Council finds that the passage of this Resolution is in the best
interest of the citizens of Westlake.
BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF WESTLAKE,
TEXAS:
SECTION 1: That, all matters stated in the Recitals hereinabove are found to be true
and correct and are incorporated herein by reference as if copied in their entirety.
SECTION 2: That the Town of Westlake Town Council Westlake, Texas, after
considering the recommendation from a resident focus group and Town staff for approval of a new
municipal logo and tagline, does hereby approve the new community branding,attached as Exhibit
SECTION 3: If any portion of this Resolution shall, for any reason, be declared invalid
by any court of competent jurisdiction, such invalidity shall not affect the remaining provisions
hereof and the Council hereby determines that it would have adopted this Resolution without the
invalid provision.
Resolution 18-26
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SECTION 4: That this resolution shall become effective from and after its date of
passage.
PASSED AND APPROVED ON THIS 27th DAY OF AUGUST 2018.
ATTEST: {��;/✓
Laura Wheat, Mayor
Kelly Edward' , Town Secretary Thomas E. Brymer, o; Manager
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Resolution 18-26
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Exhibit A
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TOWN OF
WESTLAKE
DISTINCTIVE BY DESIGN
THE TOWN OF
WESTLAKE
Resolution 18-26
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