HomeMy WebLinkAboutLogo Tagline Presentation 06-18-18Branding for the
Town of Westlake
Presented by
The Town of Westlake is updating its
logo and tagline. BrandEra is working
with the Town to rebrand. To better
understand the marketing needs of
Westlake, BrandEra conducted a focus
group and administered a creative
survey with local residents and staff. The
following is a summary of our findings.
•Natural Beauty
•Trail System
•Distinctive Homes
•Bucolic/Pastoral Vistas
•Highly Valued Education
Wow Factors
•Open Spaces
•“Jewel”of the Metroplex
•Unity
•Corporate Campuses
Strengths
•Modern
•Timeless
•Classic
Personality of Logo
Color Palette of Logo NO:
•Turquoise
•Orange
•Red Pink
Findings
•Participants described the Town of Westlake as affluent, stunning and
innovative.
•Participants believe that the openness, a sense of belonging and quality
makes Westlake stand out.
•Participants stated the landscape, corporate campuses and community
engagement differentiates Westlake from surrounding communities.
•Participants desire the new logo to be clean, recognizable and welcoming.
Step 2 –Design 8 Logo Options
Step 3 –Presentation of Initial Logos
Step 4 –Selection of Top 3 Logos
Step 5 –Presented Logo Options to Focus Group
Step 1 –Focus Group and Creative Survey
Step 6 –Revised Logo Options for Focus Group
Step 7 –Ranking of Logo and Tagline Finalists
Step 8 –Recommendation to Town Council
Recommendations
Based on the findings from the last focus
group meeting, BrandEra continued
work on logo development. After
meeting with the focus group, we
narrowed to a final logo and are
presenting the following new logo. This
logo reflects the focus group’s collective
voice on behalf of the Town of Westlake.
While creating the logo, BrandEra also
developed a comprehensive list of
taglines. We requested that the focus
group prioritize the taglines, making a
recommendation for Town Council. This
tagline will accompany the new logo and
enhance new branding efforts.
Next Steps:
Step 1 –Town Council Reviews Logo and Tagline
Step 2 –Town Council Approves Logo and Tagline
Step 3 –Finalize Logo Package
Step 4 –Develop Plan to Launch Brand
Step 5 –Brand Launch
Step 6 –Execute Branded Campaign
BrandEra,Inc.
219 S. Main Street, Suite 301
Fort Worth, TX 76104
817-927-7750
bo@branderamarketing.com
www.branderamarketing.com