HomeMy WebLinkAboutMarriott Incentive Review 09-25-17Marriott International Proprietary and Confidential |1
Town of Westlake &
Marriott Solana
Economic Development
Partnership
2016 / 2017 Review
Marriott International Proprietary and Confidential |2
THANK YOU FOR YOUR PARTNERSHIP!
You currently support us with two essential
economic development programs.
The Hotel Shuttle Incentive
Group Booking Incentive
Marriott International Proprietary and Confidential |3
MARRIOTT SOLANA 2016/2017 REVIEW
2016 Recap (thru Aug)
Occupancy 70.4% +3.0 pts to LY
ADR $150.75 -$2.81 to LY
2016 Year End
Occupancy 68.2% +2.5pts
ADR $151.19 -$3.31
2017 YTD Recap (thru Aug)
Occupancy 65.2% -5.2 pts to LY
ADR $153.61 +$2.86 to LY
2017 Forecast Year End
Occupancy 64.4% -3.8 pts
ADR $154.11 +$2.92
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MARKET SUPPLY
•Recent additions and projects approved to the local
market include;
–Homewood Suites Trophy Club 110 Rooms
–Cambria Suites Southlake 175 Rooms
–Holiday Inn Trophy Club 123 Rooms
–Hotel Indigo Carillon 118 Rooms
–Delta Hotel by Marriott Southlake 270 Rooms
–Westin Southlake 254 Rooms
Total 1,050 Rooms
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TOWN OF WESTLAKE INCENTIVE
Total
Room
Revenue
2016 Novolex $5,000 $54,180 301 $27,968 $82,148 $3,793 $559
2016 Galderma $1,453 $14,525 83 $0 $14,525 $1,017 $0
2016 McKinsey $1,258 $12,580 68 $5,435 $18,015 $881 $109
2016 OrthoFix $1,105 $11,050 85 $19,906 $30,956 $774 $398
2016 United Auto $799 $7,990 94 $35,716 $43,706 $559 $714
Totals $9,615 $100,325 631 $89,026 $189,351 $7,023 $1,781
2017 Siemens $5,660 $31,602 187 $46,173 $77,775 $2,212 $923
2017 Masterlock $4,865 $48,654 306 $73,630 $122,284 $3,406 $1,473
2017 Aesculap Inc. $1,382 $13,824 87 $19,832 $33,656 $968 $397
2017 Association of Iron and Steel $4,500 $44,997 283 $82,083 $127,080 $3,150 $1,642
2017 Aesculap Spine $848 $8,484 84 $18,231 $26,715 $594 $365
2017 Frito Lay $6,427 $39,270 288 $48,106 $87,376 $2,749 $962
2017 BNSF $3,381 $33,807 191 $44,538 $78,345 $2,366 $891
2017 Darling $1,352 $13,689 80 $19,198 $32,887 $958 $384
2017 Peiwei $7,500 $64,221 392 $143,941 $208,163 $4,496 $2,879
2017 Association of Professional Flight
Attendants $2,014 $10,494 106 $9,650 $20,144 $735 $193
2017 Vetroquinol $2,455 $44,043 277 $66,578 $110,621 $3,083 $1,332
FY Totals $40,386 $353,085 2281 $571,960 $925,046 $24,716 $11,439
Town of Westlake FY $50,000 $44,958 Total Tax Collected
Westlake
7%
Occupancy
Tax
Westlake
2% Sales
Tax
2016/2017 Name of the program Amount of
Incentive
Actual # Of
Room
Nights
Total Food
& Beverage
Total Gross
Revenue
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GROUP INCENTIVE PROGRAM
Group Room and Food & Beverage Incentive to stay the
same for 2017/18
•Proposed group shall book a minimum of $5,000 in
room revenue per program to be considered eligible
for a group incentive credit to equal 10% of their
room revenue up to a maximum of $5,000
•Groups qualifying for the Rooms Incentive above
are eligible to receive a 10% Food and beverage
credit up to a maximum of $2,500
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MARKETING HIGHLIGHTS
•Relationship continues with Deloitte University –Marriott Solana Westlake selected as primary overflow hotel in DFW airport/Westlake market
•Host hotel of University of North Texas Football with marketing package including two Highway Signs and exposure at football and basketball games
•2 Diamond Listing with Cvent Meeting Planner website producing a highlighted listing for the hotel and Westlake
•Advertising with AAA listing and targeted ads, Marriott’s cross regional promotion, Pharmaceutical Executive and the annual TSAE membership directory
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Town of Westlake Group
Reader Board Welcome
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Westlake Group
Departure Card