HomeMy WebLinkAbout04-18-16 WAF MinWESTLAKE ACADEMY FOUNDATION
Board Meeting
April 18, 2016
Board Members in Attendance: Zan Jones, Wendy Greenwood, Karen Stoltenberg, Leah Rennhack, Debbie Kraska,
Kevin Hansen, Andy Sedino
Others in Attendance: Shelly Myers, Laura Luckett, Julie Kelly
I. K. Stoltenberg called the meeting to order at 8:36 AM.
II. Motion to approve minutes of March 21, 2016 meeting by A. Sedino, second by D. Kraska. Motion carried.
III. Financial Report
• S. Myers reviewed Financial Report for March 31, 2016.
• Reference was made to Financial Analysis and total revenues for the month of $146,671.10 and expenses of
$49,333.87.
• Discussed Statement of Activities. Gallery Night Year to Date actual expenses slightly greater than budgeted,
but less than previously expected.
• Current Year to Date overall assets have surpassed original budgeted amount for FY16.
• Motion to approve Financials by A. Sedino, second by K. Hansen. Motion carried.
IV. Development Committee
• Blacksmith Annual Fund
o K. Stoltenberg reported on meeting that took place on March 30th to discuss marketing strategies to
address non-donor families with W. Greenwood’s coordination.
o Plans were made to mail customized letters to all non-donors by demographic category.
o Signs will be posted at PYP and MYP pick-up locations with countdown of dollar amounts and number of
donors remaining to reach goals.
o Full page advertisement will be taken out in the yearbook and the school newspaper.
o Graduation cord idea was not approved for this year by administration.
o Possibility of large sign listing all BAF donors at the Senior Banquet, sign at Back to School night
thanking 15-16 donors.
o Discussed proposal for evergreen marketing piece to be mailed this summer with list of BAF donors and
magnet that includes all major WAF event dates for 2016-17 school year.
• Run the Ranch
o S. Myers reported that we are still in need of sponsors and registered runners.
o Prediction is that revenue goal will not be reached this year.
o Deadline to order shirts is Tuesday, 4/19, and eBlast will go out today as reminder.
V. Marketing Committee
• Z. Jones reported that April postcard featured Gallery Night results, including students in future location of
the Outdoor Science Center.
• Reviewed marketing tips and research from a recent non-profit communication.
VI. Grant Review
• S. Myers presented request for 22 document cameras totaling $13,368. Discussed that “Funded by WAF”
stickers could be adhered to cameras.
• Motion to fund up to $13,368 for 22 document cameras by L. Rennhack, second by K. Hansen. Grant
approved.
• S. Myers presented Student Bronze Sculpting field trip request for $1,600. Recommendation to get pictures
of bronzing process and sign advertising “bronzing funded by WAF” in Arts and Sciences Building Gallery.
• Motion to approve by A. Sedino, second by D. Kraska. Grant approved.
VII. President’s Report
• none
VIII. Executive Director’s Report
• S. Myers reported that Joint Special Events review date is proposed for May 25th with Board of Trustees.
• Dates of future WAF events will be discussed.
Other Business
• VIP party tentatively scheduled for May 21st at Meat U Anywhere BBQ in Trophy Club.
Next Meeting: Monday, May 9, 2016 at 8:30 AM, Lee Field House Conference Room, WA
A. Sedino moved to adjourn the Board meeting, second by K. Hansen. Motion carried. Meeting adjourned at
9:54AM.