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HomeMy WebLinkAboutMarriott presentation Marriott International Proprietary and Confidential |2016 / 2017 Review Partnership Economic Development Marriott Solana Town of Westlake &1 Marriott International Proprietary and Confidential |Group Booking IncentiveThe Hotel Shuttle Incentiveeconomic development programs.You currently support us with two essential THANK YOU FOR YOUR PARTNERSHIP!2 Marriott International Proprietary and Confidential |$3.00-ADR $151.50 Occupancy 69.5% + 3.8 pts2016 Forecast Year End $2.80 to LY-ADR $150.75 airlines) Occupancy 70.4% +3.0 pts to LY (increased contract 2016 YTD Recap (thru Aug)ADR $154.50 +$7.90Occupancy 65.7% +3.4pts2015 Year End ADR $153.55 +$9.10 to LYOccupancy 67.4% +3.9 pts to LY2015 Recap (thru Aug)MARRIOTT SOLANA 2015/2016 REVIEW 3 Marriott International Proprietary and Confidential |1,055 RoomsTotal254 RoomsWestin Southlake–275 RoomsDelta Hotel by Marriott Southlake–118 Rooms Hotel Indigo Carillon–123 RoomsHoliday Inn Trophy Club–175 RoomsCambria Suites Southlake–110 RoomsHomewood Suites Trophy Club –market include;Recent additions and projects approved to the local •MARKET SUPPLY 4 Marriott International Proprietary and Confidential |$2,820 $9,875 $247,030 $141,024 $704 $106,006 $10,601 Totals FY$0 $3,292 $23,400 120$23,400 $2,340 InFocus2016$1,224 $3,292 $96,772 $61,191 299$35,581 $3,558 LendingParkside 2016$1,597 $3,292 $126,858 $79,833 285$47,025 $4,703 Terex2016 RevenueRoom Sales TaxWestlake 2% Tax Occupancy 7% Westlake Revenue Total Gross & BeverageTotal Food NightsRoom Actual # Of TotalIncentiveAmount of programName of the 2015 / 2016$10,416 $24,078 $961,586 $561,319 2,587$400,267 $34,530 Totals FY$0 $0 $96,813 $40,517 384$56,296 $3,500 US Army th 52015$484 $608 $32,903 $24,216 73$8,687 $868 Pawtree2015$313 $2,271 $48,087 $15,650 163$32,437 $3,243 Toyota2015$2,943 $5,854 $230,794 $147,160 526$83,634 $5,000 Tamko2015$1,902 $2,141 $125,697 $95,117 181$30,580 $3,058 DoorOverhead 2015$780 $2,398 $73,258 $39,003 221$34,255 $3,425 Bostik2015$227 $1,916 $38,708 $11,333 259$27,375 $2,737 Dynamaxx2015$1,755 $3,474 $137,386 $87,763 357$49,623 $4,962 Aviall2015$2,011 $5,417 $177,938 $100,558 423$77,380 $7,735 Totals 2014$749 $2,541 $73,759 $37,462 196$36,297 $3,627 FedEx2014$1,262 $2,876 $104,179 $63,096 227$41,083 $4,108 Wilsonart2014 RevenueRoom Sales TaxWestlake 2% Tax Occupancy 7% Westlake Revenue Total Gross & BeverageTotal Food NightsRoom Actual # Of TotalIncentiveAmoun t of programName of the 2014 / 2015 TOWN OF WESTLAKE INCENTIVE 5 Marriott International Proprietary and Confidential |credit up to a maximum of $2,500. are eligible to receive a 10% Food and beverage Groups qualifying for the Rooms Incentive above •room revenue up to a maximum of $5,000.for a group incentive credit to equal 10% of their room revenue per program to be considered eligible Proposed group shall book a minimum of $5,000 in •of a Food and Beverage Incentive.Group Room Incentive to stay the same with the addition GROUP INCENTIVE PROGRAM 6 Marriott International Proprietary and Confidential |and the annual TSAE membership directory cross regional promotion, Pharmaceutical Executive Advertising with AAA listing and targeted ads, Marriott’s •Westlakeproducing a highlighted listing for the hotel and Meeting Planner website Cvent2 Diamond Listing with •exposure at football and basketball gamesmarketing package including two Highway Signs and •primary overflow hotel in DFW airport/Westlake marketMarriott Solana Westlake selected as –Creston Woods GM –Relationship continues with Deloitte University •MARKETING HIGHLIGHTS 7 Marriott International Proprietary and Confidential |WESTLAKE GROUP DEPARTURE CARD 8 Marriott International Proprietary and Confidential |READER BOARD WELCOME TOWN OF WESTLAKE GROUP 9