HomeMy WebLinkAbout09-14-15 WAF MinWESTLAKE ACADEMY FOUNDATION
Board Meeting
September 14, 2015
Board Members in Attendance: Andy Grieser, Sean Shope, Karen Stoltenberg, Wendy Greenwood, Chris Jeppesen, Adam
Smith, Zan Jones, Deanna Titzler, Debbie Kraska, Andy Sedino, Jeff Watson. Others in attendance: Shelly Myers
I. K. Stoltenberg called the meeting to order at 8:35 AM.
II. Motion to approve minutes of August 24, 2015 meeting by C. Jeppesen, second by A. Sedino. Motion carried.
III. Financial Report
S. Shope provided overview of financial statements.
August saw high activity with transfers to Endowment and zeroing out of the FY14-15 event revenue to
prepare for FY15-16.
Motion to approve financial report by A. Sedino, second by D. Titzler. Motion carried.
S. Myers reviewed proposed WAF 2015-16 annual budget. Motion to approve by D. Kraska, second by A.
Sedino. Budget adopted.
IV. Development Committee
Blacksmith Annual Fund campaign.
o K. Stoltenberg shared list of Grade Captains, which includes many new volunteers.
o Will promote BAF at Curriculum Nights, introduce Grade Captains and promote Giving Day.
Giving Day
o S. Myers shared promotional activities and strategies to promote Giving Day on September 17th.
Westlake Baja
o S. Myers provided details of Cocktail Party, hosted by WA parents Mark and Peggy Plamondon, to
brainstorm new live auction ideas.
o New Raffle idea by A. Smith for Baja may be “Day with Herschel Walker” with drawing at Baja
event. Tickets would be 1/$50 or 3/$100.
o Z. Jones reported that “I heart WA” video contest to win an Apple watch donated by US Lawns is
currently underway.
WA Family Campout
o D. Kraska shared details of the 1st annual Westlake Academy Family Campout, 9/18-9/19/15.
o There are 135 campers registered at fee of $100/family.
o More volunteers for set-up, staffing games, and clean-up needed.
V. Marketing Committee
Z. Jones reported that 2014-15 Year-in-Review piece with mail the week of 9/14/15 with BAF inserts.
She also discussed August postcard, which introduced the “I heart WA” logo.
Current marketing focus for BAF campaign includes eBlasts, video and contests.
W. Greenwood discussed new WAF homepage.
VI. President’s Report
K. Stoltenberg and Z. Jones have been calling all Baja and Gallery Night auction package winners to offer
assistance with redemption.
At Baja event, every Board member will have a package assigned to assist with redemption/scheduling,
payment, follow-up, obtaining pictures, etc.
Would like to include Board member information on the package certificate (i.e., name, phone number, email)
VII. Executive Director’s Report
S. Myers discussed BAF Refund policy. Recommended action is ‘no further action needed or required” and
the matter is considered closed.
Discussed Vacation Home rental proposed to generate revenue. Unfortunately, there is no time or personnel
currently to facilitate this type of program. A. Smith suggested an alternative: that every time a home is
rented, the funds would be directed to the WAF via a promo code of: Westlake/WAF. When donor agrees
and allows, we will offer home as a multiple sign-up at Baja and Gallery Night auctions.
Other Business
None
A. Sedino moved to adjourn the Board meeting, second by C. Jeppesen. Motion carried. Meeting adjourned at
10:00AM.
Next Meeting: Monday, October 19, 2015 at 8:30 AM, Lee Field House Conference Room, WA