HomeMy WebLinkAboutMarriott Incentive presentationMARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
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Town of Westlake &
Marriott Solana
Economic Development
Partnership
2015 / 2016 Review
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
THANK YOU FOR YOUR
PARTNERSHIP!
You currently support us with two essential
economic development programs.
The Hotel Shuttle Incentive
Group Booking Incentive
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Marriott Solana 2014/2015 Review
2014 Recap (thru Aug)
Occupancy 63.5% -4.6 pts to LY (less contract crew rooms)
ADR $144.45 + $19.20 to LY
2014 Year End
Occupancy 62.3% -4.3pts
ADR $146.60 +$19.16
2015 YTD Recap (thru Aug)
Occupancy 67.4% +3.9 pts to LY
ADR $153.55 + $9.10 to LY
2015 Forecast Year End
Occupancy 65.9% + 3.6 pts
ADR $154.96 +$8.36
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
State of our Industry
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
State of our Industry
Solid Performance but Fort Worth tract is behind US average…
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Town Of Westlake Incentive Impact
2014 /
2015
Name of the
program
Amount of
Incentive
Total
Room
Revenue
Actual # Of
Room Nights
Total Food &
Beverage
Total Gross
Revenue
Westlake 7%
Occupancy
Tax
Westlake
2% Sales
Tax
2014 Wilsonart $4,108 $41,083 227 $63,096 $104,179 $2,876 $1,262
2014 FedEx $3,627 $36,297 196 $37,462 $73,759 $2,541 $749
2014 Totals $7,735 $77,380 423 $100,558 $177,938 $5,417 $2,011
2015 Aviall $4,962 $49,623 357 $87,763 $137,386 $3,474 $1,755
2015 Dynamaxx $2,737 $27,375 259 $11,333 $38,708 $1,916 $227
2015 Bostik $3,425 $34,255 221 $39,003 $73,258 $2,398 $780
2015 Overhead Door $3,058 $30,580 181 $95,117 $125,697 $2,141 $1,902
2015 Tamko $5,000 $83,634 526 $147,160 $230,794 $5,854 $2,943
2015 Toyota $3,243 $32,437 163 $15,650 $48,087 $2,271 $313
2015 Pawtree $868 $8,687 73 $24,216 $32,903 $608 $484
2015 5th US Army $3,500 $56,296 384 $40,517 $96,813 $0 $0
FY Totals $34,530 $400,267 2,587 $561,319 $961,586 $24,078 $10,416
2013 /
2014
Name of the
program
Amount of
Incentive
Total
Room
Revenue
Actual # Of
Room Nights
Total Food &
Beverage
Total Gross
Revenue
Westlake 7%
Occupancy
Tax
Westlake
2% Sales
Tax
2013 ASCnet Retreat $2,500 $19,440 167 $23,604 $65,189 $2,911 $472
2013 Nissan NMC $5,000 $43,946 281 $75,624 $119,573 $3,076 $1,512
2013 Reach Summit $3,609 $36,093 199 $56,055 $92,148 $2,526 $1,121
2013 Totals $11,109 $121,631 647 $155,283 $276,910 $8,514 $1,985
2014 Strauman $4,142 $51,569 323 $42,780 $85,870 $3,610 $836
FY Totals $15,252 $173,200 970 $198,063 $362,780 $12,124 $3,941
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Group Incentive Program
Group Incentive Program outline to remain the same.
•Proposed group shall book a minimum of $5,000 in
room revenue per program to be considered eligible
for a group incentive credit to equal 10% of their
room revenue up to a maximum of $5,000.
Group Incentive Funding increase of $10,000 requested.
•We are requesting the increase as on several
occasions we did not offer funds as they had been
allocated to groups that we did not end up winning
their business.
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Marketing Highlights
•Relationship continues with Deloitte University – GM Creston Woods – Marriott Solana Westlake selected as primary overflow hotel in DFW airport/Westlake market •Host hotel of University of North Texas Football with marketing package including two Highway Signs and exposure at football and basketball games •2 Diamond Listing with Cvent Meeting Planner website producing a highlighted listing for the hotel and Westlake •Advertising included Dallas Wedding Magazine, The Knot, Government Executives e newsletter (focus on DEA at Alliance) Pharmaceutical Executive and the annual TSAE membership directory
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Westlake Group Departure Card
Thank you for your visit to the Marriott Solana in Westlake, Texas.
We hope you enjoyed your stay with us!
Designed by famed architect Ricardo Legoretta, the Marriott Solana (the
Sunny Side) resides in the picturesque town of Westlake.
In 2011 Forbes Magazine named Westlake, Texas the
Most Affluent Neighborhood in America.
We look forward to your next visit to Our Little Oasis,
Where we hope to have perfected the Art of Hosting You, Brilliantly!
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
Town of Westlake Group Reader Board Welcome