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HomeMy WebLinkAboutMarriott Incentive presentationMARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION The contents of this material are confidential and proprietary to Marriott International, Inc. and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of Marriott. Any other use is expressly prohibited. Town of Westlake & Marriott Solana Economic Development Partnership 2015 / 2016 Review MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION THANK YOU FOR YOUR PARTNERSHIP! You currently support us with two essential economic development programs. The Hotel Shuttle Incentive Group Booking Incentive MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marriott Solana 2014/2015 Review 2014 Recap (thru Aug) Occupancy 63.5% -4.6 pts to LY (less contract crew rooms) ADR $144.45 + $19.20 to LY 2014 Year End Occupancy 62.3% -4.3pts ADR $146.60 +$19.16 2015 YTD Recap (thru Aug) Occupancy 67.4% +3.9 pts to LY ADR $153.55 + $9.10 to LY 2015 Forecast Year End Occupancy 65.9% + 3.6 pts ADR $154.96 +$8.36 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION State of our Industry MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION State of our Industry Solid Performance but Fort Worth tract is behind US average… MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town Of Westlake Incentive Impact 2014 / 2015 Name of the program Amount of Incentive Total Room Revenue Actual # Of Room Nights Total Food & Beverage Total Gross Revenue Westlake 7% Occupancy Tax Westlake 2% Sales Tax 2014 Wilsonart $4,108 $41,083 227 $63,096 $104,179 $2,876 $1,262 2014 FedEx $3,627 $36,297 196 $37,462 $73,759 $2,541 $749 2014 Totals $7,735 $77,380 423 $100,558 $177,938 $5,417 $2,011 2015 Aviall $4,962 $49,623 357 $87,763 $137,386 $3,474 $1,755 2015 Dynamaxx $2,737 $27,375 259 $11,333 $38,708 $1,916 $227 2015 Bostik $3,425 $34,255 221 $39,003 $73,258 $2,398 $780 2015 Overhead Door $3,058 $30,580 181 $95,117 $125,697 $2,141 $1,902 2015 Tamko $5,000 $83,634 526 $147,160 $230,794 $5,854 $2,943 2015 Toyota $3,243 $32,437 163 $15,650 $48,087 $2,271 $313 2015 Pawtree $868 $8,687 73 $24,216 $32,903 $608 $484 2015 5th US Army $3,500 $56,296 384 $40,517 $96,813 $0 $0 FY Totals $34,530 $400,267 2,587 $561,319 $961,586 $24,078 $10,416 2013 / 2014 Name of the program Amount of Incentive Total Room Revenue Actual # Of Room Nights Total Food & Beverage Total Gross Revenue Westlake 7% Occupancy Tax Westlake 2% Sales Tax 2013 ASCnet Retreat $2,500 $19,440 167 $23,604 $65,189 $2,911 $472 2013 Nissan NMC $5,000 $43,946 281 $75,624 $119,573 $3,076 $1,512 2013 Reach Summit $3,609 $36,093 199 $56,055 $92,148 $2,526 $1,121 2013 Totals $11,109 $121,631 647 $155,283 $276,910 $8,514 $1,985 2014 Strauman $4,142 $51,569 323 $42,780 $85,870 $3,610 $836 FY Totals $15,252 $173,200 970 $198,063 $362,780 $12,124 $3,941 MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Group Incentive Program Group Incentive Program outline to remain the same. •Proposed group shall book a minimum of $5,000 in room revenue per program to be considered eligible for a group incentive credit to equal 10% of their room revenue up to a maximum of $5,000. Group Incentive Funding increase of $10,000 requested. •We are requesting the increase as on several occasions we did not offer funds as they had been allocated to groups that we did not end up winning their business. MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Marketing Highlights •Relationship continues with Deloitte University – GM Creston Woods – Marriott Solana Westlake selected as primary overflow hotel in DFW airport/Westlake market •Host hotel of University of North Texas Football with marketing package including two Highway Signs and exposure at football and basketball games •2 Diamond Listing with Cvent Meeting Planner website producing a highlighted listing for the hotel and Westlake •Advertising included Dallas Wedding Magazine, The Knot, Government Executives e newsletter (focus on DEA at Alliance) Pharmaceutical Executive and the annual TSAE membership directory MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Westlake Group Departure Card Thank you for your visit to the Marriott Solana in Westlake, Texas. We hope you enjoyed your stay with us! Designed by famed architect Ricardo Legoretta, the Marriott Solana (the Sunny Side) resides in the picturesque town of Westlake. In 2011 Forbes Magazine named Westlake, Texas the Most Affluent Neighborhood in America. We look forward to your next visit to Our Little Oasis, Where we hope to have perfected the Art of Hosting You, Brilliantly! MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION Town of Westlake Group Reader Board Welcome