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HomeMy WebLinkAboutStrategic Plan presentation21 00 TOWN OF WESTLAKE Municipal Strategic Plan February 23, 2009 Strategic Plan /Governance Cycle By Tom Brymer (2006) Strategic Plan Mission, Values, Vision *�I T_ Staff /City Council Assessment Direction Finders Internal DirectionFinders Feedback Program and Service Delivery • Governance ■ Comprehensive Plan ■ 5 Year Implementation Plans ■ Annual Budget ■ Capital Improvement Program Draft: Municipal Strategic Plan ProcessTo Date u 2008 — Council /Staff retreat on Vision, Values, and Mission (VVM) along with SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) J 2008 — Follow -up at workshop; completed VVM; established vision points and key result areas (KRAs) August 2008 — Proposed budget began use of this format Draft: Municipal Strategic Plan Uses "cascading specificity" from highest level of conceptual to increasing degrees of specific objectives o Comprehensive Planning Neighborhood Integrity Community Appearance Quality Development Aesthetic Standards Open Space Preservation • 0 II11: Premier Education Facilities & Programs Well Educated Future Leaders & Thinkers Business Partnerships with, Town: & Westlake Academy Environmental Stewardship High Quality Services Coupled with Financial Stewardship Infrastructure Maintenance and Planning Citizen Engagement Citizen Communication i Historic I Preservation Tourism Development Arts and Culture 0 Time Line for Objectives Short Range: Medium Range: Long Range: On -going — 2 years 3 — 5 years 5 or more years This is a "rolling" plan Vision Point One Inviting residential and corporate neighborhoods Key Result Area: On -going comprehensive planning •Ensure master plans are continually updated and reviewed to enhance development of the Town. Outcome measure: All master plan documents are not more than 5 years old. *Outcome strategies: Page 8 ✓ Update master plans: comprehensive land use, open space, trials (S) ✓ Precinct Line Road (M) ✓ Develop Master Plan with community focal point (M) Vision Point One (cont'd) Inviting residential and corporate neighborhoods Key Result Area: Sensitivity to neighborhood integrity *Maintain the high standards of neighborhood planning and residential construction to foster the Town's unique character and rural atmosphere. *Outcome measure: Use 2009 Direction Finders survey to establish benchmark measure. *Outcome strategies: Page 9 ✓ Landscaped entrances (S) ✓ Connected trail system (M) ✓ Town -wide completed trail system (L) Vision Point One (cont'd) Inviting residential and corporate neighborhoods Key Result Area: Outstanding community appearance *Enhance the appearance of the Town with public art displays and high - quality, environmentally friendly landscaping projects. •Outcome measure: Use 2009 Direction Finders survey to establish benchmark measure. *Outcome strategies: Page 10 ✓ Streetscape projects (S) Vision Point One (cont'd) Inviting residential and corporate neighborhoods Key Result Area: Highest quality development and aesthetic standards *Ensure standards are met which maintain the superior appearance and construction of developments. *Outcome measure: At least one local, regional, or national award /recognition on an annual basis for new Westlake residential or commercial development. *Outcome strategies: Pages 10 -1 1 ✓Deloitte Groundbreaking (S) ✓Update codes /amendments (S) ✓Fidelity Phase II completion (S) ✓Deloitte /Hillwood Trail (S) ✓Retail development (M) Vision Point One (cont'd) Inviting residential and corporate neighborhoods Key Result Area: Open Space preservation *Maintain the rural atmosphere, spacious residential lots, parks facilities, and open areas within the master planned community development. *Outcome measure: Utilize comprehensive plan to develop a recommendation or feasible ratio of open space to land development. *Outcome strategies: Page 12 ✓Open Space land acquisition (S) ✓Park space expansion (S) Vision Point Two Key Result Area: Premier educational facilities and programs *Develops high quality educational facilities and learning opportunities for students of Westlake Academy. *Outcome measure: Completion of Arts & Sciences Center. *Outcome strategies: Page 13 Completion of Arts & Sciences Center (S) Vision Point Two (co nt'd) We Are Leaders Key Result Area: Producing well educated future leaders and thinkers *Support the Academy staff in their efforts to educate the students. *Outcome measure: Development of program processes and objectives; creation of 2 intern positions and placement within 2 years. *Outcome strategies: Pages 13 - 14 ✓Create municipal /academy partnerships resources to enhance learning (S /O) ✓Internships and mentoring (S /O) using local government Vision Point Two (cont'd) We Are Leaders Key Result Area: Develop business partnerships with Town and Westlake Academy •Facilitate relationships between Town residents, corporate leaders and students *Outcome measure: Schedule two speaker sessions per year. •Outcome strategies: Pages 14 -15 ,/Implement a Westlake speaker series featuring community leaders (S) Vision Point Two (cont'd) We Are Leaders Key Result Area: Environmental stewardship initiatives *Develop and implement comprehensive "green" programs for the residents, corporations and the Academy. *Outcome measure: Implementation of approved environmental programs within 5 years. *Outcome strategies_: Pages 15 -16 ✓Create Westlake Green Team (S) ✓Research geo- thermal options (S) ✓Automated recycling programs (S) ✓Water conservation efforts (S) ✓Bio- diesel processes (S) Vision Point Two (cont'd) We Are Leaders Key Result Area: High quality services delivery coupled with financial stewardship *Research available revenue sources to offset the cost of providing services; continue to provide government administrative support services working within the municipal budget. Outcome measure: Implementation of at least one new demand driven revenue source per year over the next 5 years. *Outcome strategies: Pages 16 -18 ✓Staff professional development program (S) -,/Financial sustainability strategy (S) -./Review growth related policies; i.e. growth pays for growth (S) ✓Impact Fees (M) ✓Parkland dedication fees (S) ✓Public safety service options (S) ,,,/Intergovernmental partnerships (S /O) Vision PointTwo (cont'd) We Are Leaders Key Result Area: Infrastructure maintenance and planning •Identify the maintenance needs of existing buildings, review the impact of severe weather patterns on our neighborhoods and formulate a long -term capital improvement plan (CIP). •Outcome measure: Approved CIP within 2 years. *Outcome strategies: Pages 19 -20 ✓Facility plan for all building needs (M) -*/Capital improvement plan (M) ✓Storm water planning (S) ✓Drainage utility (M) ✓Regional rail (S /O) Vision PointThree Hospitality finds its home in Westlake Key Result Area: Citizen engagement and communication *Design a comprehensive plan to communicate with residents, Academy families, corporate partners, and other community stakeholders. *Outcome measure: Use 2009 Direction Finder survey to establish benchmark for resident satisfaction in communication. *Outcome strategies: Pages 21 -23 ✓Communication plan (S /O) ✓Website redesign (S /O) ,/Review e -gov for service delivery (S) Vision PointThree (cont'd) Hospitality finds its home in Westlake Key Result Area: Historic preservation •Record the events, individuals or groups associated with the Town regarding who had an impact on the region to provide an accurate portrayal of the history of Westlake. Outcome measure: Host two events annually to increase awareness of Town's history. Outcome strategies: Page 22 ✓Integrate Westlake Historical Preservation Society into community events (S /O) Vision PointThree (cont'd) Hospitality finds its home in Westlake Key Result Area: Tourism development *Promote the Town as an ideal location for hosting conferences and large meeting events; market the Town's hotels and restaurants as an additional component of regional attractions. *Outcome measure: Increase in occupancy and group meeting rate bookings at the Marriott Solana within 2 years. *Outcome strategies: Pages 22 -23 ✓Host regional events (S /O) ✓Promotion of Westlake as a business /tourism destination (S /O) Vision PointThree (cont'd) Hospitality finds its home in Westlake Key Result Area: Arts and culture *Develop and place art forms within the Town to compliment our natural resources and diverse neighborhood and corporate architecture. Outcome measure: Acquisition of initial art piece within 24 months; establish funding plan to add one piece of public art every 12 -24 months. *Outcome strategies: Page 24 ✓Begin implementation of public art master plan (S /O) What is the process from this point forward? Today — Council discussion /modifications and direction Revise, then place the Strategic Plan on agenda for consideration for adoption This becomes the "road map "and guide to staff addressing the Council's priorities. Changes to the Strategic Plan would need Council consensus Revisiting the Strategic Plan: Future retreats -when? Acknowledgements Q &A; Council discussion, feedback and direction