HomeMy WebLinkAboutStrategic Plan presentation21
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TOWN OF WESTLAKE
Municipal Strategic Plan
February 23, 2009
Strategic Plan /Governance Cycle
By Tom Brymer
(2006)
Strategic Plan
Mission, Values, Vision *�I
T_
Staff /City Council
Assessment
Direction Finders
Internal DirectionFinders
Feedback
Program and Service
Delivery
• Governance
■ Comprehensive Plan
■ 5 Year Implementation Plans
■ Annual Budget
■ Capital Improvement Program
Draft: Municipal Strategic Plan
ProcessTo Date
u 2008 — Council /Staff retreat on Vision,
Values, and Mission (VVM) along with SWOT
analysis (Strengths, Weaknesses, Opportunities
and Threats)
J 2008 — Follow -up at workshop;
completed VVM; established vision points and
key result areas (KRAs)
August 2008 — Proposed budget began use of
this format
Draft: Municipal Strategic Plan
Uses "cascading specificity" from highest
level of conceptual to increasing degrees
of specific objectives
o
Comprehensive
Planning
Neighborhood
Integrity
Community
Appearance
Quality
Development
Aesthetic
Standards
Open Space
Preservation
•
0
II11:
Premier Education
Facilities & Programs
Well Educated Future
Leaders & Thinkers
Business Partnerships with,
Town: & Westlake Academy
Environmental Stewardship
High Quality Services
Coupled with
Financial Stewardship
Infrastructure Maintenance
and Planning
Citizen
Engagement
Citizen
Communication
i
Historic I
Preservation
Tourism
Development
Arts and
Culture
0
Time Line for Objectives
Short Range:
Medium Range:
Long Range:
On -going
— 2 years
3 — 5 years
5 or more years
This is a "rolling" plan
Vision Point One
Inviting residential and corporate
neighborhoods
Key Result Area: On -going comprehensive planning
•Ensure master plans are continually updated and reviewed to enhance
development of the Town.
Outcome measure: All master plan documents are not more than 5
years old.
*Outcome strategies: Page 8
✓ Update master plans: comprehensive land use, open space,
trials (S)
✓ Precinct Line Road (M)
✓ Develop Master Plan with community focal point (M)
Vision Point One (cont'd)
Inviting residential and corporate
neighborhoods
Key Result Area: Sensitivity to neighborhood integrity
*Maintain the high standards of neighborhood planning and residential
construction to foster the Town's unique character and rural
atmosphere.
*Outcome measure: Use 2009 Direction Finders survey to establish
benchmark measure.
*Outcome strategies: Page 9
✓ Landscaped entrances (S)
✓ Connected trail system (M)
✓ Town -wide completed trail system (L)
Vision Point One (cont'd)
Inviting residential and corporate
neighborhoods
Key Result Area: Outstanding community appearance
*Enhance the appearance of the Town with public art displays and high -
quality, environmentally friendly landscaping projects.
•Outcome measure: Use 2009 Direction Finders survey to establish
benchmark measure.
*Outcome strategies: Page 10
✓ Streetscape projects (S)
Vision Point One (cont'd)
Inviting residential and corporate
neighborhoods
Key Result Area: Highest quality development and
aesthetic standards
*Ensure standards are met which maintain the superior appearance
and construction of developments.
*Outcome measure: At least one local, regional, or national
award /recognition on an annual basis for new Westlake residential or
commercial development.
*Outcome strategies: Pages 10 -1 1
✓Deloitte Groundbreaking (S)
✓Update codes /amendments (S)
✓Fidelity Phase II completion (S)
✓Deloitte /Hillwood Trail (S)
✓Retail development (M)
Vision Point One (cont'd)
Inviting residential and corporate
neighborhoods
Key Result Area: Open Space preservation
*Maintain the rural atmosphere, spacious residential lots, parks
facilities, and open areas within the master planned community
development.
*Outcome measure: Utilize comprehensive plan to develop a
recommendation or feasible ratio of open space to land development.
*Outcome strategies: Page 12
✓Open Space land acquisition (S)
✓Park space expansion (S)
Vision Point Two
Key Result Area: Premier educational facilities and
programs
*Develops high quality educational facilities and learning opportunities
for students of Westlake Academy.
*Outcome measure: Completion of Arts & Sciences Center.
*Outcome strategies: Page 13
Completion of Arts & Sciences Center (S)
Vision Point Two (co nt'd)
We Are Leaders
Key Result Area: Producing well educated future leaders
and thinkers
*Support the Academy staff in their efforts to educate the students.
*Outcome measure: Development of program processes and
objectives; creation of 2 intern positions and placement within 2 years.
*Outcome strategies: Pages 13 - 14
✓Create municipal /academy partnerships
resources to enhance learning (S /O)
✓Internships and mentoring (S /O)
using local government
Vision Point Two (cont'd)
We Are Leaders
Key Result Area: Develop business partnerships with Town
and Westlake Academy
•Facilitate relationships between Town residents, corporate leaders
and students
*Outcome measure: Schedule two speaker sessions per year.
•Outcome strategies: Pages 14 -15
,/Implement a Westlake speaker series featuring community
leaders (S)
Vision Point Two (cont'd)
We Are Leaders
Key Result Area: Environmental stewardship initiatives
*Develop and implement comprehensive "green" programs for the
residents, corporations and the Academy.
*Outcome measure: Implementation of approved environmental
programs within 5 years.
*Outcome strategies_: Pages 15 -16
✓Create Westlake Green Team (S)
✓Research geo- thermal options (S)
✓Automated recycling programs (S)
✓Water conservation efforts (S)
✓Bio- diesel processes (S)
Vision Point Two (cont'd)
We Are Leaders
Key Result Area: High quality services delivery coupled
with financial stewardship
*Research available revenue sources to offset the cost of providing
services; continue to provide government administrative support
services working within the municipal budget.
Outcome measure: Implementation of at least one new demand
driven revenue source per year over the next 5 years.
*Outcome strategies: Pages 16 -18
✓Staff professional development program (S)
-,/Financial sustainability strategy (S)
-./Review growth related policies; i.e. growth pays for growth (S)
✓Impact Fees (M)
✓Parkland dedication fees (S)
✓Public safety service options (S)
,,,/Intergovernmental partnerships (S /O)
Vision PointTwo (cont'd)
We Are Leaders
Key Result Area: Infrastructure maintenance and planning
•Identify the maintenance needs of existing buildings, review the
impact of severe weather patterns on our neighborhoods and
formulate a long -term capital improvement plan (CIP).
•Outcome measure: Approved CIP within 2 years.
*Outcome strategies: Pages 19 -20
✓Facility plan for all building needs (M)
-*/Capital improvement plan (M)
✓Storm water planning (S)
✓Drainage utility (M)
✓Regional rail (S /O)
Vision PointThree
Hospitality finds its home in Westlake
Key Result Area: Citizen engagement and communication
*Design a comprehensive plan to communicate with residents,
Academy families, corporate partners, and other community
stakeholders.
*Outcome measure: Use 2009 Direction Finder survey to establish
benchmark for resident satisfaction in communication.
*Outcome strategies: Pages 21 -23
✓Communication plan (S /O)
✓Website redesign (S /O)
,/Review e -gov for service delivery (S)
Vision PointThree (cont'd)
Hospitality finds its home in Westlake
Key Result Area: Historic preservation
•Record the events, individuals or groups associated with the Town
regarding who had an impact on the region to provide an accurate
portrayal of the history of Westlake.
Outcome measure: Host two events annually to increase awareness
of Town's history.
Outcome strategies: Page 22
✓Integrate Westlake Historical Preservation Society into
community events (S /O)
Vision PointThree (cont'd)
Hospitality finds its home in Westlake
Key Result Area: Tourism development
*Promote the Town as an ideal location for hosting conferences and
large meeting events; market the Town's hotels and restaurants as an
additional component of regional attractions.
*Outcome measure: Increase in occupancy and group meeting rate
bookings at the Marriott Solana within 2 years.
*Outcome strategies: Pages 22 -23
✓Host regional events (S /O)
✓Promotion of Westlake as a business /tourism destination (S /O)
Vision PointThree (cont'd)
Hospitality finds its home in Westlake
Key Result Area: Arts and culture
*Develop and place art forms within the Town to compliment our
natural resources and diverse neighborhood and corporate
architecture.
Outcome measure: Acquisition of initial art piece within 24 months;
establish funding plan to add one piece of public art every 12 -24
months.
*Outcome strategies: Page 24
✓Begin implementation of public art master plan (S /O)
What is the process from
this point forward?
Today — Council discussion /modifications
and direction
Revise, then place the Strategic Plan on
agenda for consideration for adoption
This becomes the "road map "and guide
to staff addressing the Council's priorities.
Changes to the Strategic Plan would need
Council consensus
Revisiting the Strategic Plan: Future
retreats -when?
Acknowledgements
Q &A; Council discussion,
feedback and direction