Loading...
HomeMy WebLinkAboutStrategic Plan Update Presentation Strategic Plan 2009 Town of Westlake “Westlake, a premier knowledge based community” Vision Statement Westlake is a one-of-a-kind community — an oasis with rolling hills, grazing longhorns, and soaring red-tailed hawks, located in the heart of the Fort Worth -Dallas metropolitan area. Inviting neighborhoods and architecturally vibrant corporate campuses find harmony among our meandering roads and trails, lined with native oaks and stone walls. We are leaders. In education, we are known for our innovative partnerships between the Town-owned Charter school and its corporate neighbors. We are environmental stewards —exemplifying the highest standards. Hospitality finds its home in Westlake. As a community, we are fully involved and invested in our rich heritage, vibrant present and exciting, sustainable future. Strategic Plan 2009 Town of Westlake “Westlake, a premier knowledge based community” Mission Statement “On behalf of the citizens, the mission of the Town of Westlake is to be a one-of-a-kind community that Community Values •Innovation •A strong knowledge/education base •Being friendly and welcoming •Family focus •Engaged citizens •A unique rural setting emphasizing preservation of our natural beauty •Aesthetic appeal and high development standards blends our rural atmosphere with our rich culture and urban location.” Strategic Plan 2009 Town of Westlake • Outcome Strategies Developed for each KRA • Team Leader(s) assigned to each strategy • Season / Year completion timelines established •Goals Identified as Short, Mid, Long-Range and On-going Short-Range 1 – 2 years to completion Mid-Range 3 – 5 years to completion Long – Range 5 or more years On-going Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: On-going Comprehensive Planning Outcome Strategies: 1. Update master plans to guide development and provide a framework for future projects; promote the Master Plan as a community focal point — Short & Mid- Range Goals. Team Co-Leaders: Tom Brymer / Eddie Edwards Strategic Plan Page Number: 8 Timeline/Schedule: On schedule . Winter 2010 completion. Progress to Date: Initial contact has been made with large-tract land owners. A draft RFP has been prepared for consulting services. Future Progress: 2nd quarter of 2010 – Large-tract property owners will share their revised Master Development Plans. Staff will compile and compare to existing Master Plan. Review and comment process will begin. Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: On-going Comprehensive Planning Outcome Strategies: 2. Precinct Line Road Construction — Mid-Range Goal. Team Leader: Jarrod Greenwood Strategic Plan Page Number: 8 Timeline/Schedule: On schedule Progress to Date: Conducted stakeholder meetings. Project bid in Summer 2010 Future Progress: TxDOT to begin construction Spring 2010 and complete by Winter 2011 Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Sensitivity to Neighborhood Integrity Outcome Strategies: 1.Promote and develop landscaped entrances to neighborhoods — Mid-Range Goal. Team Leader: Troy J. Meyer Strategic Plan Page Number: 8 Timeline/Schedule: Delayed to Summer 2010 Progress to Date: Reviewing current ordinances and unified development code Future Progress: Benchmark other communities; update Council on possible options in summer 2010 Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Sensitivity to Neighborhood Integrity Outcome Strategies: 2.Review and update the current trail system plan and develop interconnectivity options with surrounding municipalities — Mid and Long-Range Goals. Team Leader: Troy J. Meyer Strategic Plan Page Number: 9 Timeline/Schedule: Winter 2010/ change to spring 2010 Progress to Date: In progress , SRTS Grant submitted in November 2009, Scheduling meeting with Keller, Trophy Club, Southlake and Roanoke , February 3, 2010 Future Progress: Grant recipient will be announced by May 2010 Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Outstanding Community Appearance Outcome Strategies: 1. Streetscape projects to enhance community appearance — Short-Range Goal. Team Leader: Jarrod Greenwood Strategic Plan Page Number: 9 Timeline/Schedule: On schedule Progress to Date: Met with stakeholders to gain consensus. Continue to meet with WPAS regarding public art opportunities along FM 1938. Future Progress: Spring 2010 - Streetscape Master plan needs to be adopted by Town Council. Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Highest Quality Development and Aesthetic Standards Outcome Strategies: 1.Support our newest corporate partners, Deloitte and Fidelity, with Deloitte University and the completion of Fidelity Phase II — On-going Goal. Team Leader: Ginger Awtry Strategic Plan Page Number: 10 Timeline/Schedule: On schedule (Deloitte); Delayed (Fidelity Phase II) Progress to Date: Worked with Deloitte, PR firm and Town staff to provide information, updates and coverage info on all groundbreaking activities for both internal and external purposes; provided dignitary contact information Future Progress: Contact with Fidelity to determine role of Town in the delayed opening/move into Phase II building-1st Floor only in Spring 2010; Same with Deloitte for ribbon-cutting/grand opening at appropriate time in 2011. Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Highest Quality Development and Aesthetic Standards Outcome Strategies: 2.Revise and update all codes and related amendments — Short-Range Goal Team Leader: Eddie Edwards Strategic Plan Page Number: 10 Timeline/Schedule: Complete Progress to Date: 2006 International Codes and amendments have been adopted. Future Progress: Continued updating of handouts, web site information, and permit applications. Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Highest Quality Development and Aesthetic Standards Outcome Strategies: 3.Finalize oil and gas drilling related ordinances — Short-Range Goal Team Leader: Eddie Edwards Strategic Plan Page Number: 10 Timeline/Schedule: Substantially complete. Progress to Date: Technical Standards for Gas Wells and Pipelines adopted. Zoning ordinances amended Future Progress: Refining applications, forms, and permit tracking processes Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Highest Quality Development and Aesthetic Standards Outcome Strategies: 4.Work to attract nationwide, well known anchor and retail businesses — Mid-Range and On-going Goals. Team Co-Leaders: Tom Brymer / Eddie Edwards Strategic Plan Page Number: 11 Timeline/Schedule: On-going. Economy driven Progress to Date: Have had several meeting with Hillwood representatives to communicate our strong desires to encourage any sales tax generating use Future Progress: Will be considered in Master Plan updates Vision Point One Inviting Residential and Corporate Neighborhoods Key Result Area: Open Space Preservation Outcome Strategies: 1.Open space land management and park system expansion — Mid-Range Goal. Team Leader: Troy J. Meyer Strategic Plan Page Number: 11 Timeline/Schedule: Winter 2009 - Delayed to spring 2010, Focuses was on SRTS and ECCBG Grants, Updating on Comprehensive plan – Objectives 1.1 – 1.7 Progress to Date: In progress, reviewing surrounding communities practices and policies Future Progress: Define open space land management for residential and commercial development for council approval Outcome Strategies: 1.Complete the Sam and Margaret Lee Arts and Sciences Center — Short-Range Goal. Team Leader: Troy J. Meyer Strategic Plan Page Number: 12 Timeline/Schedule: On schedule , opening was August 28, 2009 Progress to Date: Completing close out documents and final billing by March 1, 2010 Future Progress: Provide Town Council with list of enhancement or maintenance cost to be funded by the project saving. Estimated at $200,000 Vision Point Two We are Leaders Key Result Area: Premier Educational Facilities and Programs Outcome Strategies: 1.Create partnerships between municipal and Academy staff to utilize local government resources to enhance student learning and achievement – Short-Term and On-going Goal. Team Leader: Debbie Piper Strategic Plan Page Number: 12 Timeline/Schedule: On schedule Progress to Date: Discussed various fieldtrip and internship opportunities with the Leadership Team and presented them to Section Heads Future Progress: Contact local businesses regarding their interest in internships and work with Academy & Town staff on scheduling Vision Point Two We are Leaders Key Result Area: Producing Well Educated Future Leaders and Thinkers Outcome Strategies: 1.Develop a comprehensive automated recycling and composting program to identify new technology which may be utilized in our environmental stewardship — Short- Range and On-going Goals. Team Co-Leaders: Jarrod Greenwood/Troy Meyer A. Formation of “Westlake Green Team” B. Recycling Program Strategic Plan Page Number: 13 Timeline/Schedule: On going Progress to Date: Implemented recycling at all Town facilities Future Progress: Establish Westlake Green Team; survey of surrounding recycling and composting programs; interact with Westlake Academy to assist with recycling education; identify/implement e-waste recycling. Vision Point Two We are Leaders Key Result Area: Environmental Stewardship Initiatives Outcome Strategies: 1.Develop a comprehensive automated recycling and composting program to identify new technology which may be utilized in our environmental stewardship — Short- Range and On-going Goals. Team Co-Leaders: Jarrod Greenwood/Troy Meyer C. Water Conservation Efforts Strategic Plan Page Number: 14 Timeline/Schedule: On going Progress to Date: produced several water conservation messages through various mediums and encourage water conservation when talking to Westlake residents Future Progress: Work with Westlake Academy to assist with water education Vision Point Two We are Leaders Key Result Area: Environmental Stewardship Initiatives Outcome Strategies: 1.Establish a strategy for achieving long -term financial sustainability for the Town government, including Westlake Academy — Mid-Range Goal. Team Co-Leaders: Tom Brymer Strategic Plan Page Number: 14 Timeline/Schedule: On schedule; review time line with the Council at the October 26th workshop Progress to Date: Exploring possible options and developing a Fiscal Communication Plan to communicate the options to the public Future Progress: Address by the end of FY 10-11 budget process Vision Point Two We are Leaders Key Result Area: High Quality Services Delivery Coupled with Financial Stewardship Outcome Strategies: 2.Review and discuss growth related policies — Short-Range Goals. Team Co-Leaders: Tom Brymer / Todd Wood / Debbie Piper Strategic Plan Page Number: 15 Timeline/Schedule: On Schedule Progress to Date: Data from the budget preparation process will be analyzed to identify actual or potential expenditures Future Progress: An Impact Fee feasibility study will be discussed with the Council in Spring 2010. The data will be benchmarked for and an amended impact fee schedule will be presented to the Council for adoption. Staff will also receive Council direction on park land dedication and the implementation of new and amended development fees to ensure that “growth pays for growth” Vision Point Two We are Leaders Key Result Area: High Quality Services Delivery Coupled with Financial Stewardship Vision Point Two We Are Leaders Key Result Area: High Quality Services Delivery Coupled With Financial Stewardship Outcome Strategies: 3. Explore Public Safety service delivery options and funding — Short Range Goal. Team Co-Leaders: Tom Brymer / Richard Whitten Strategic Plan Page Number: Page 15 Timeline/Schedule: On Schedule Progress to Date: Received One Proposal Future Progress: Review Proposals and Options; Present Findings Summer 2010 Outcome Strategies: 4.Enhance the effectiveness of service delivery via intergovernmental partnerships — Mid-Range and On-going Goals. Team Leader: Tom Brymer Strategic Plan Page Number: 16 Timeline/Schedule: On schedule Progress to Date: Prepared and submitted an MOU to area cities surrounding Westlake Future Progress: Dependant on restarting meetings of area cities’ councils Vision Point Two We are Leaders Key Result Area: High Quality Services Delivery Coupled with Financial Stewardship Outcome Strategies: 1. Draft facility master plan with Council —Short Range Goal. Team Leader: Amanda DeGan Strategic Plan Page Number: 16 Timeline/Schedule: On-schedule Progress to Date: Further team formation (Meyer/Edwards); Initial meeting scheduled to discuss current facilities and proposed build-out projections along with anticipated municipal and academic facility needs, etc. Future Progress: Meet with leadership team to formulate proposal list and narrow down by immediate concern for council presentation Vision Point Two We are Leaders Key Result Area: Infrastructure Maintenance and Planning Outcome Strategies: 3. Storm Water Utility review — Short Range Goal. Team Leader: Jarrod Greenwood Strategic Plan Page Number: 17 Timeline/Schedule: On schedule Progress to Date: Met with Town Engineer to identify drainage issues Future Progress: Summer 2010 - Will present drainage issues and potential costs to remedy at a workshop session Vision Point Two We are Leaders Key Result Area: Infrastructure Maintenance and Planning Outcome Strategies: 4.Work with transportation representatives to include Westlake in regional rail system— Short Range and On-going Goals. Team Leader: Tom Brymer / Kelly Edwards Strategic Plan Page Number: 17 Timeline/Schedule: Mostly on-going; not on schedule on some objectives Progress to Date: Affected by the staff change Future Progress: Need Council discussion and direction. May need to discuss in conjunction with the Comprehensive plan update Vision Point Two We are Leaders Key Result Area: Infrastructure Maintenance and Planning Outcome Strategies: 1. Develop overall communication plan for the residents and businesses – Short-Range and On-going Goals Team Leader: Kelly Edwards Strategic Plan Page Number: 18 Timeline/Schedule: Delayed - Summer, 2009 and On-going Progress to Date: A draft communication plan has been started; regular monthly meetings with staff have been established Future Progress: Continue to work with PR/Marketing consultant to promote the Town and Academy; need to discussion a staff position dedicated to communications Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Citizen Engagement and Communication Outcome Strategies: 2.Use of technology to enhance service delivery and citizen engagement. — Short-Range and On-going Goals. Team Leader: Todd Wood Strategic Plan Page Number: 18 Timeline/Schedule: Website: On-going Review of Westlake e-government: On-schedule Progress to Date: The website has launched Westlake Windows, a communication tool utilizing various tools to disseminate information. The Westlake Website re-design is an incremental, on-going process that will result in continual refinements and improvements Future Progress: Staff will conduct a feasibility study for integrated e-government services. The results of the study will be presented to the Council with implementation in Summer, 2010 Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Citizen Engagement and Communication Outcome Strategies: 1.Integrate the mission of the Westlake Historical Preservation Society (WHPS) into community events — Short-Range and On-going Goals. Team Leader: Ginger Awtry Strategic Plan Page Number: 19 Timeline/Schedule: On schedule Progress to Date: Met with WHPS President in Nov 2009 to discuss Strategic Plan and future goals; Academy staff member on Board and assisting with further integration into Academy and Community events; WHPS representatives at community chamber event with great reception/success Future Progress: Plan to meet with WPAS to discuss Strategic Plan and foster additional collaboration and communication with WPAS & WHPS into community events, promotion/visibility and integration of their respective missions both inside and outside the Town Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Historic Preservation Outcome Strategies: 1.Host regional events to attract individuals to our restaurants, hotel and businesses —Short-Range and On-going Goals. Team Leader: Ginger Awtry Strategic Plan Page Number: 19-20 Timeline/Schedule: On schedule Progress to Date: Implemented and promoted first Brown-Bag Lunch concerts; Assisted with PR needs, communication and promotion of Arbor Day; 2010 concert series (Spring only) planning complete; Deleted Fall series at external partner’s request due to economy Future Progress: Continue working with PR team and both internal and external partners for existing and future event planning, communication, participation and exposure; Further collaboration to analyze survey results with economy in mind for feasibility of improving/expanding Westlake events Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Tourism Development Outcome Strategies: 2.Develop and assist the PR/marketing team, working with the Town’s PR consultant group to promote Westlake as a business and tourist destination – Short-Range Goal. Team Leader: Kelly Edwards Strategic Plan Page Number: 20 Timeline/Schedule: Past due and in progress Progress to Date: The communications plan is being reviewed by the PR/Marketing consultant; attorney is processing the submittal for trademark/copyright of logo and wording; Marriott incentive agreement draft has been completed Future Progress: Review plan with the PR/Marketing consultant and determine if any revisions are necessary Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Tourism Development Outcome Strategies: 1.Implement a Westlake speaker series featuring community leaders – Short-Range and On-going Goals. Team Leader: Ginger Awtry Strategic Plan Page Number: 21 Progress to Date: Met and discussed with ARTSNET Director partnering opportunities with WPAS and discussed future meetings; Facilitated and assisted WPAS with By-law process and events(flamenco dancing, Drum Café) Timeline/Schedule: On schedule Future Progress: Will facilitate meeting of ARTSNET & WPAS personnel to explore all partnering opportunities; Provide assistance for Council reports, direction, and By-laws or other approval needs; Meet and discuss plans with WPAS for feasibility and assistance with implementation of speaker series as determined Vision Point Three Hospitality Finds Its Home in Westlake Key Result Area: Arts and Culture