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Strategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Vision Statement
Westlake is a one-of-a-kind community — an oasis with rolling hills, grazing
longhorns, and soaring red-tailed hawks, located in the heart of the Fort
Worth -Dallas metropolitan area.
Inviting neighborhoods and architecturally vibrant corporate campuses find
harmony among our meandering roads and trails, lined with native oaks and
stone walls.
We are leaders. In education, we are known for our innovative partnerships
between the Town-owned Charter school and its corporate neighbors. We are
environmental stewards —exemplifying the highest standards.
Hospitality finds its home in Westlake. As a community, we are fully involved
and invested in our rich heritage, vibrant present and exciting, sustainable
future.
Strategic Plan
2009 Town of Westlake
“Westlake, a premier knowledge based community”
Mission Statement
“On behalf of the citizens, the
mission of the Town of Westlake is to
be a one-of-a-kind community that
Community Values
•Innovation
•A strong
knowledge/education
base
•Being friendly and
welcoming
•Family focus
•Engaged citizens
•A unique rural setting
emphasizing
preservation of our
natural beauty
•Aesthetic appeal and
high development
standards
blends our rural
atmosphere with our
rich culture and
urban location.”
Strategic Plan 2009 Town of Westlake
• Outcome Strategies Developed for each KRA
• Team Leader(s) assigned to each strategy
• Season / Year completion timelines established
•Goals Identified as Short, Mid, Long-Range and On-going
Short-Range 1 – 2 years to completion
Mid-Range 3 – 5 years to completion
Long – Range 5 or more years
On-going
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: On-going Comprehensive Planning
Outcome Strategies:
1. Update master plans to guide development and provide a framework for future
projects; promote the Master Plan as a community focal point — Short & Mid-
Range Goals.
Team Co-Leaders: Tom Brymer / Eddie Edwards
Strategic Plan Page Number: 8
Timeline/Schedule: On schedule . Winter 2010 completion.
Progress to Date: Initial contact has been made with large-tract land owners. A draft RFP
has been prepared for consulting services.
Future Progress: 2nd quarter of 2010 – Large-tract property owners will share their revised
Master Development Plans. Staff will compile and compare to existing Master Plan.
Review and comment process will begin.
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: On-going Comprehensive Planning
Outcome Strategies:
2. Precinct Line Road Construction — Mid-Range Goal.
Team Leader: Jarrod Greenwood
Strategic Plan Page Number: 8
Timeline/Schedule: On schedule
Progress to Date: Conducted stakeholder meetings. Project bid in Summer 2010
Future Progress: TxDOT to begin construction Spring 2010 and complete by Winter 2011
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Sensitivity to Neighborhood Integrity
Outcome Strategies:
1.Promote and develop landscaped entrances to neighborhoods —
Mid-Range Goal.
Team Leader: Troy J. Meyer
Strategic Plan Page Number: 8
Timeline/Schedule: Delayed to Summer 2010
Progress to Date: Reviewing current ordinances and unified development code
Future Progress: Benchmark other communities; update Council on possible options in
summer 2010
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Sensitivity to Neighborhood Integrity
Outcome Strategies:
2.Review and update the current trail system plan and develop interconnectivity
options with surrounding municipalities —
Mid and Long-Range Goals.
Team Leader: Troy J. Meyer
Strategic Plan Page Number: 9
Timeline/Schedule: Winter 2010/ change to spring 2010
Progress to Date: In progress , SRTS Grant submitted in November 2009, Scheduling
meeting with Keller, Trophy Club, Southlake and Roanoke , February 3, 2010
Future Progress: Grant recipient will be announced by May 2010
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Outstanding Community Appearance
Outcome Strategies:
1. Streetscape projects to enhance community appearance — Short-Range Goal.
Team Leader: Jarrod Greenwood
Strategic Plan Page Number: 9
Timeline/Schedule: On schedule
Progress to Date: Met with stakeholders to gain consensus. Continue to meet with WPAS
regarding public art opportunities along FM 1938.
Future Progress: Spring 2010 - Streetscape Master plan needs to be adopted by Town
Council.
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Highest Quality Development and Aesthetic
Standards
Outcome Strategies:
1.Support our newest corporate partners, Deloitte and Fidelity, with Deloitte
University and the completion of Fidelity Phase II — On-going Goal.
Team Leader: Ginger Awtry
Strategic Plan Page Number: 10
Timeline/Schedule: On schedule (Deloitte); Delayed (Fidelity Phase II)
Progress to Date: Worked with Deloitte, PR firm and Town staff to provide information,
updates and coverage info on all groundbreaking activities for both internal and external
purposes; provided dignitary contact information
Future Progress: Contact with Fidelity to determine role of Town in the delayed
opening/move into Phase II building-1st Floor only in Spring 2010; Same with Deloitte for
ribbon-cutting/grand opening at appropriate time in 2011.
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Highest Quality Development and Aesthetic
Standards
Outcome Strategies:
2.Revise and update all codes and related amendments —
Short-Range Goal
Team Leader: Eddie Edwards
Strategic Plan Page Number: 10
Timeline/Schedule: Complete
Progress to Date: 2006 International Codes and amendments have been adopted.
Future Progress: Continued updating of handouts, web site information, and permit
applications.
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Highest Quality Development and Aesthetic
Standards
Outcome Strategies:
3.Finalize oil and gas drilling related ordinances —
Short-Range Goal
Team Leader: Eddie Edwards
Strategic Plan Page Number: 10
Timeline/Schedule: Substantially complete.
Progress to Date: Technical Standards for Gas Wells and Pipelines adopted. Zoning
ordinances amended
Future Progress: Refining applications, forms, and permit tracking processes
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Highest Quality Development and Aesthetic
Standards
Outcome Strategies:
4.Work to attract nationwide, well known anchor and retail businesses —
Mid-Range and On-going Goals.
Team Co-Leaders: Tom Brymer / Eddie Edwards
Strategic Plan Page Number: 11
Timeline/Schedule: On-going. Economy driven
Progress to Date: Have had several meeting with Hillwood representatives to
communicate our strong desires to encourage any sales tax generating use
Future Progress: Will be considered in Master Plan updates
Vision Point
One
Inviting Residential and Corporate Neighborhoods
Key Result Area: Open Space Preservation
Outcome Strategies:
1.Open space land management and park system expansion —
Mid-Range Goal.
Team Leader: Troy J. Meyer
Strategic Plan Page Number: 11
Timeline/Schedule: Winter 2009 - Delayed to spring 2010, Focuses was on SRTS and ECCBG
Grants, Updating on Comprehensive plan – Objectives 1.1 – 1.7
Progress to Date: In progress, reviewing surrounding communities practices and policies
Future Progress: Define open space land management for residential and commercial
development for council approval
Outcome Strategies:
1.Complete the Sam and Margaret Lee Arts and Sciences Center —
Short-Range Goal.
Team Leader: Troy J. Meyer
Strategic Plan Page Number: 12
Timeline/Schedule: On schedule , opening was August 28, 2009
Progress to Date: Completing close out documents and final billing by March 1, 2010
Future Progress: Provide Town Council with list of enhancement or maintenance cost to
be funded by the project saving. Estimated at $200,000
Vision Point
Two
We are Leaders
Key Result Area: Premier Educational Facilities and Programs
Outcome Strategies:
1.Create partnerships between municipal and Academy staff to utilize local
government resources to enhance student learning and achievement – Short-Term
and On-going Goal.
Team Leader: Debbie Piper
Strategic Plan Page Number: 12
Timeline/Schedule: On schedule
Progress to Date: Discussed various fieldtrip and internship opportunities with the
Leadership Team and presented them to Section Heads
Future Progress: Contact local businesses regarding their interest in internships and work
with Academy & Town staff on scheduling
Vision Point
Two
We are Leaders
Key Result Area: Producing Well Educated Future Leaders
and Thinkers
Outcome Strategies:
1.Develop a comprehensive automated recycling and composting program to identify
new technology which may be utilized in our environmental stewardship — Short-
Range and On-going Goals.
Team Co-Leaders: Jarrod Greenwood/Troy Meyer
A. Formation of “Westlake Green Team”
B. Recycling Program
Strategic Plan Page Number: 13
Timeline/Schedule: On going
Progress to Date: Implemented recycling at all Town facilities
Future Progress: Establish Westlake Green Team; survey of surrounding recycling and
composting programs; interact with Westlake Academy to assist with recycling education;
identify/implement e-waste recycling.
Vision Point
Two
We are Leaders
Key Result Area: Environmental Stewardship Initiatives
Outcome Strategies:
1.Develop a comprehensive automated recycling and composting program to identify
new technology which may be utilized in our environmental stewardship — Short-
Range and On-going Goals.
Team Co-Leaders: Jarrod Greenwood/Troy Meyer
C. Water Conservation Efforts
Strategic Plan Page Number: 14
Timeline/Schedule: On going
Progress to Date: produced several water conservation messages through various mediums
and encourage water conservation when talking to Westlake residents
Future Progress: Work with Westlake Academy to assist with water education
Vision Point
Two
We are Leaders
Key Result Area: Environmental Stewardship Initiatives
Outcome Strategies:
1.Establish a strategy for achieving long -term financial sustainability for the Town
government, including Westlake Academy —
Mid-Range Goal.
Team Co-Leaders: Tom Brymer
Strategic Plan Page Number: 14
Timeline/Schedule: On schedule; review time line with the Council at the October 26th
workshop
Progress to Date: Exploring possible options and developing a Fiscal Communication Plan
to communicate the options to the public
Future Progress: Address by the end of FY 10-11 budget process
Vision Point
Two
We are Leaders
Key Result Area: High Quality Services Delivery Coupled
with Financial Stewardship
Outcome Strategies:
2.Review and discuss growth related policies —
Short-Range Goals.
Team Co-Leaders: Tom Brymer / Todd Wood / Debbie Piper
Strategic Plan Page Number: 15
Timeline/Schedule: On Schedule
Progress to Date: Data from the budget preparation process will be analyzed to identify
actual or potential expenditures
Future Progress: An Impact Fee feasibility study will be discussed with the Council in
Spring 2010. The data will be benchmarked for and an amended impact fee schedule will
be presented to the Council for adoption. Staff will also receive Council direction on park
land dedication and the implementation of new and amended development fees to
ensure that “growth pays for growth”
Vision Point
Two
We are Leaders
Key Result Area: High Quality Services Delivery Coupled
with Financial Stewardship
Vision Point
Two
We Are Leaders
Key Result Area: High Quality Services Delivery Coupled
With Financial Stewardship
Outcome Strategies:
3. Explore Public Safety service delivery options and funding — Short Range Goal.
Team Co-Leaders: Tom Brymer / Richard Whitten
Strategic Plan Page Number: Page 15
Timeline/Schedule: On Schedule
Progress to Date: Received One Proposal
Future Progress: Review Proposals and Options; Present Findings Summer 2010
Outcome Strategies:
4.Enhance the effectiveness of service delivery via intergovernmental partnerships —
Mid-Range and On-going Goals.
Team Leader: Tom Brymer
Strategic Plan Page Number: 16
Timeline/Schedule: On schedule
Progress to Date: Prepared and submitted an MOU to area cities surrounding Westlake
Future Progress: Dependant on restarting meetings of area cities’ councils
Vision Point
Two
We are Leaders
Key Result Area: High Quality Services Delivery Coupled
with Financial Stewardship
Outcome Strategies:
1. Draft facility master plan with Council —Short Range Goal.
Team Leader: Amanda DeGan
Strategic Plan Page Number: 16
Timeline/Schedule: On-schedule
Progress to Date: Further team formation (Meyer/Edwards); Initial meeting scheduled to
discuss current facilities and proposed build-out projections along with anticipated
municipal and academic facility needs, etc.
Future Progress: Meet with leadership team to formulate proposal list and narrow down
by immediate concern for council presentation
Vision Point
Two
We are Leaders
Key Result Area: Infrastructure Maintenance and Planning
Outcome Strategies:
2. Review the drainage and storm water plans needed to minimize the impact of
severe weather on our neighborhoods — Short-Range Goal.
Team Leader: Jarrod Greenwood
Strategic Plan Page Number: 17
Timeline/Schedule: N/A
Progress to Date: Completed Stagecoach Drainage Improvement project Fall 2009
Future Progress: N/A
Vision Point
Two
We are Leaders
Key Result Area: Infrastructure Maintenance and Planning
Outcome Strategies:
3. Storm Water Utility review — Short Range Goal.
Team Leader: Jarrod Greenwood
Strategic Plan Page Number: 17
Timeline/Schedule: On schedule
Progress to Date: Met with Town Engineer to identify drainage issues
Future Progress: Summer 2010 - Will present drainage issues and potential costs to
remedy at a workshop session
Vision Point
Two
We are Leaders
Key Result Area: Infrastructure Maintenance and Planning
Outcome Strategies:
4.Work with transportation representatives to include Westlake in regional rail
system— Short Range and On-going Goals.
Team Leader: Tom Brymer / Kelly Edwards
Strategic Plan Page Number: 17
Timeline/Schedule: Mostly on-going; not on schedule on some objectives
Progress to Date: Affected by the staff change
Future Progress: Need Council discussion and direction. May need to discuss in
conjunction with the Comprehensive plan update
Vision Point
Two
We are Leaders
Key Result Area: Infrastructure Maintenance and Planning
Outcome Strategies:
1. Develop overall communication plan for the residents and businesses – Short-Range
and On-going Goals
Team Leader: Kelly Edwards
Strategic Plan Page Number: 18
Timeline/Schedule: Delayed - Summer, 2009 and On-going
Progress to Date: A draft communication plan has been started; regular monthly meetings
with staff have been established
Future Progress: Continue to work with PR/Marketing consultant to promote the Town
and Academy; need to discussion a staff position dedicated to communications
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Citizen Engagement and Communication
Outcome Strategies:
2.Use of technology to enhance service delivery and citizen engagement. —
Short-Range and On-going Goals.
Team Leader: Todd Wood
Strategic Plan Page Number: 18
Timeline/Schedule: Website: On-going Review of Westlake e-government: On-schedule
Progress to Date: The website has launched Westlake Windows, a communication tool
utilizing various tools to disseminate information. The Westlake Website re-design is an
incremental, on-going process that will result in continual refinements and improvements
Future Progress: Staff will conduct a feasibility study for integrated e-government services.
The results of the study will be presented to the Council with implementation in Summer,
2010
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Citizen Engagement and Communication
Outcome Strategies:
1.Integrate the mission of the Westlake Historical Preservation Society
(WHPS) into community events — Short-Range and On-going Goals.
Team Leader: Ginger Awtry
Strategic Plan Page Number: 19
Timeline/Schedule: On schedule
Progress to Date: Met with WHPS President in Nov 2009 to discuss Strategic Plan
and future goals; Academy staff member on Board and assisting with further integration
into Academy and Community events; WHPS representatives at community chamber event
with great reception/success
Future Progress: Plan to meet with WPAS to discuss Strategic Plan and foster additional
collaboration and communication with WPAS & WHPS into community events,
promotion/visibility and integration of their respective missions both inside and outside
the Town
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Historic Preservation
Outcome Strategies:
1.Host regional events to attract individuals to our restaurants, hotel and
businesses —Short-Range and On-going Goals.
Team Leader: Ginger Awtry
Strategic Plan Page Number: 19-20
Timeline/Schedule: On schedule
Progress to Date: Implemented and promoted first Brown-Bag Lunch concerts; Assisted
with PR needs, communication and promotion of Arbor Day; 2010 concert series (Spring
only) planning complete; Deleted Fall series at external partner’s request due to economy
Future Progress: Continue working with PR team and both internal and external partners
for existing and future event planning, communication, participation and exposure; Further
collaboration to analyze survey results with economy in mind for feasibility of
improving/expanding Westlake events
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Tourism Development
Outcome Strategies:
2.Develop and assist the PR/marketing team, working with the Town’s PR consultant
group to promote Westlake as a business and tourist destination – Short-Range Goal.
Team Leader: Kelly Edwards
Strategic Plan Page Number: 20
Timeline/Schedule: Past due and in progress
Progress to Date: The communications plan is being reviewed by the PR/Marketing
consultant; attorney is processing the submittal for trademark/copyright of logo and
wording; Marriott incentive agreement draft has been completed
Future Progress: Review plan with the PR/Marketing consultant and determine if any
revisions are necessary
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Tourism Development
Outcome Strategies:
1.Implement a Westlake speaker series featuring community leaders –
Short-Range and On-going Goals.
Team Leader: Ginger Awtry
Strategic Plan Page Number: 21
Progress to Date: Met and discussed with ARTSNET Director partnering opportunities with
WPAS and discussed future meetings; Facilitated and assisted WPAS with By-law process
and events(flamenco dancing, Drum Café)
Timeline/Schedule: On schedule
Future Progress: Will facilitate meeting of ARTSNET & WPAS personnel to explore all
partnering opportunities; Provide assistance for Council reports, direction, and By-laws or
other approval needs; Meet and discuss plans with WPAS for feasibility and assistance with
implementation of speaker series as determined
Vision Point
Three
Hospitality Finds Its Home in Westlake
Key Result Area: Arts and Culture