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HomeMy WebLinkAboutDirection Finders Presentation2010 DirectionFinder® Survey Town of Westlake, TX Presented by ETC Institute August 2010 Agenda •Bottom Line Up Front •Methodology •Major Findings -Who Lives in Westlake? And Why Are They Moving Here? -What Do Residents Think of Westlake and Town Services? -How are perceptions of theTown Changing? -Where Should The Town Invest? -How Willing Are Residents to Pay a Tax Increase? -How are Residents getting information about Town Issues? •Summary •Questions •Overall Satisfaction with Town Services is Generally Better –Satisfaction ratings improved significantly in 22 of the 37 Town services assessed on the survey •A Majority (56%) of Residents Think the Town is Moving in the Right Direction –But a Significant Percentage of Residents (25%) Are Not Satisfied with the Direction the Town Is Heading –Concerns about a possible tax increase seem to a major factor Bottom Line Up Front •Residents Are More Willing to Pay a Tax Increase to Sustain Current Levels of Town Services than a Year Ago –Education efforts during the past year appear to be working –But the support for higher taxes is still somewhat “reluctant” given the low percentage of residents who are “very willing” •The Decision on Where to Invest Should Be Based on the Values Embraced by the Council –Westlake Academy vs. Public Safety •Both items are important –How do the Town’s short-term decisions affect the Town in the long- term in each area –Educate the community about the reasons for your decision –Parks and Recreation is an emerging issue Bottom Line Up Front Survey Methodology •Survey Description: –5 pages in length –survey took approximately 15 minutes to complete •Sample size: 261 completed •Method of Administration: –by mail with follow -up by phone –randomly selected sample of households •Confidence level: 95% •Margin of error: +/- 4.0% overall •GIS Mapping Who Lives in Westlake? Q13. Demographics: How many years have you lived in Westlake? by percentage of respondents 1 year or less 10% 2-5 years 49% 6-10 years 21% 11-20 years 6% 20+ years 12% Not provided 2% Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) 18-34 years 4% 35 to 44 years 18% 45 to 54 years 29% 55 to 64 years 24% 65+ years 15% Not provided 10% Q14. Demographics: Age of Survey Respondents by percentage of respondents Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Q15. Do any children in grades K-12 currently live in your home? Q15a. If YES, do any of these children currently attend Westlake Academy? by percentage of respondents Yes 47% No 51% Not provided 2% Yes 59% No 40% Not provided 1% Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Q15b. If NO, did any of these children previously attend Westlake Academy? by percentage of respondents who had children in grades K-12 living in their home who were not attending Westlake Academy Yes 33% No 63% Not provided 4% Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Stagecoach Hills 19% Vaquero 44% Wyck Hill 3% Glenwyck Farms 21% Mahoeta Boone 2% Other 7% Not provided 4% Q16. Demographics: In which subdivision do you live? by percentage of respondents Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Under $50,000 3% $50,000 to $149,999 14% $150,000 to $500,000 27% $500,000+ 38% Not provided 18% Q17. Demographics: Household Income by percentage of respondents Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Why Are People Moving to Westlake? Q7. Importance of Various Reasons in the Decision to Move to Westlake by percentage of respondents who felt the item was "extremely important,” "very important" or “important” Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) 89% 89% 87% 87% 85% 83% 80% 78% 60% 47% Aesthetic appeal/high development standards Small town feel/rural atmosphere Sense of community Type of housing available Low taxes Access to the Airport To live in your specific neighborhood Proximity to Dallas and Fort Worth To live near friends/family Westlake Academy 0%20%40%60%80%100% Extremely Important Very Important Important 45% 38% 33% 32% 30% 26% 25% 14% 12% 11% Low taxes To live in your specific neighborhood Westlake Academy Small town feel/rural atmosphere Aesthetic appeal/high development standards Access to the Airport Proximity to Dallas and Fort Worth Sense of community Type of housing available To live near friends/family 0%20%40%60% 1st Choice 2nd Choice 3rd Choice by percentage of respondents who selected the item as one of their top three choices Q8. Reasons Residents Will Stay in Westlake Over the Next Five Years Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) What Do Residents Think of Town Services? And How Is That Perception Changing? 40% 32% 26% 29% 28% 31% 24% 16% 19% 27% 43% 44% 47% 43% 44% 40% 46% 50% 37% 27% 12% 15% 24% 17% 17% 15% 17% 23% 24% 21% 5% 10% 3% 11% 11% 14% 13% 11% 20% 25% Quality of public safety services Effectiveness of Town communication Westlake's emergency preparedness efforts Quality of customer service provided by the Town Quality of wastewater utility services Quality of water utility services Maintenance of Town streets Town efforts to manage storm water run-off Parks, trails, and recreation programs/facilities Westlake Academy 0%20%40%60%80%100% Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2) Q1. Overall Satisfaction With Town Services by Major Category by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Overall Satisfaction With Town Services by Major Category (2010 vs. 2009) 83% 76% 73% 72% 72% 71% 70% 66% 56% 54% 80% 74% 65% 60% 77% 61% 63% 46% 54% 55% Quality of public safety services Effectiveness of Town communication Westlake's emergency preparedness efforts Quality of wastewater utility services Quality of customer service provided by the Town Quality of water utility services Maintenance of Town streets Town efforts to manage storm water run-off Parks, trails, and recreation programs/facilities Westlake Academy 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Police Services in the Town of Westlake (2010 vs. 2009) 84% 80% 78% 73% 73% 71% 78% 74% 77% 68% 66% 64% Quality of local police protection How quickly police respond to emergencies Visibility of police in neighborhoods Municipal Court services Efforts by the Town to prevent crime Level of traffic enforcement 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Fire and Medical Services in the Town of Westlake (2010 vs. 2009) 81% 80% 80% 77% 75% 82% Overall quality of emergency medical services Overall quality of fire services How quickly emergency medical personnel respond 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Maintenance Services in the Town of Westlake (2010 vs. 2009) 77% 74% 70% 73% 66% 64% Cleanliness of streets/other public areas Condition of neighborhood streets Condition of major streets 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Parks and Recreation Services in the Town of Westlake (2010 vs. 2009) 69% 49% 49% 47% 70% 53% 32% 49% Maintenance of the Town park Number of walking/biking trails Quality of outdoor athletic fields available Number of parks in your community 0%20%40%60%80% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Utility Services in the Town of Westlake (2010 vs. 2009) 91% 89% 77% 68% 61% 59% 87% 90% 78% 64% 53% 60% Curbside recycling services Residential trash collection services Yard waste collection services Bulky item pick up/removal services Household hazardous waste disposal services Water conservation/protecting water resources 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Satisfaction with Code Enforcement Services in the Town of Westlake (2010 vs. 2009) 78% 75% 71% 63% 63% 69% 66% 66% 64% 64% Enforcing yard parking regulations Enforcing sign regulations Enforcing exterior maint. of residential property Enforcing the clean up of junk and debris Enforcing mowing/cutting of weeds and grass 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) What Do Residents Think of the Town? and How Is that Perception Changing? Trends: Overall, how safe do you feel in the Town of Westlake? by percentage of respondents Very safe 66% Safe 29% Unsafe 2% Don't know 3% Very safe 67% Safe 30% Don't know 3% 20092010 Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) 50% 49% 36% 36% 36% 26% 29% 25% 18% 28% 22% 18% 41% 30% 44% 41% 37% 45% 40% 37% 44% 33% 36% 38% 6% 14% 12% 18% 17% 18% 22% 25% 24% 27% 26% 19% 3% 6% 8% 6% 10% 11% 9% 13% 14% 11% 16% 25% Overall quality of life in the Town Decision to stay in Westlake Image of Westlake Standards of development in the community Accessibility of local government Overall quality of governmental services Ensuring the Town's vision is maintained How well Westlake is planning growth Town's leadership to preserve environment Sense of community in Westlake Value received from local revenues Direction the City' is headed 0%20%40%60%80%100% Very Satisfied (5)Satisfied (4)Neutral (3)Unsatisfied (1/2) Q6. Perceptions of Westlake by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale (excluding don’t knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Perceptions of Westlake (2010 vs. 2009) 91% 80% 79% 77% 73% 71% 69% 62% 62% 61% 58% 56% 86% 70% 64% 66% 69% Overall quality of life in the Town Image of Westlake Decision to stay in Westlake Standards of development in the community Accessibility of local government Overall quality of governmental services Ensuring the Town's vision is maintained How well Westlake is planning growth Town's leadership to preserve environment Sense of community in Westlake Value received from local revenues Direction the City' is headed 0%20%40%60%80%100%120% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Not previously asked Not previously asked Not previously asked Not previously asked Not previously asked Not previously asked Not previously asked Where Should The Town Invest to Enhance Overall Satisfaction with Town Services? Priorities by Major Category 74% 40% 38% 36% 26% 20% 13% 12% 10% 9% Quality of public safety services Westlake Academy Maintenance of Town streets Quality of water utility services Parks, trails, and recreation programs/facilities Westlake's emergency preparedness efforts Town efforts to manage storm water run-off Quality of wastewater utility services Quality of customer service provided by the Town Effectiveness of Town communication 0%20%40%60%80% 1st Choice 2nd Choice 3rd Choice by percentage of respondents who selected the item as one of their top three choices Q2. Major Categories of Town Services That Residents Felt Were Most Important Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) N=261 Q15a. Currently attend Westl... Q13. Years lived in Westlake Q16. Which subdivision Total Yes No 0-5 years 6-10 years 20+ years Stage- coach Hills Vaqu- ero Wyck Hill Glen- wyck Farms Mah- otea Boone No resp- onse 1 2 2 3 5 1 2 3 4 5 9 A=Public safety services 52 142 113 40 36 38 77 7 48 3 21 194 72.2% 75.1% 73.4% 72.7% 78.3% 76.0% 67.0% 87.5% 88.9% 60.0% 72.4% 74.3% B=Community prepared for 7 46 25 14 12 12 17 1 18 0 5 53 emergencies 9.7% 24.3% 16.2% 25.5% 26.1% 24.0% 14.8% 12.5% 33.3% 0.0% 17.2% 20.3% C=Maintenance of streets 16 83 52 19 25 27 43 3 16 0 10 99 22.2% 43.9% 33.8% 34.5% 54.3% 54.0% 37.4% 37.5% 29.6% 0.0% 34.5% 37.9% D=Effectiveness of 5 19 10 7 6 8 13 0 1 1 1 24 communication 6.9% 10.1% 6.5% 12.7% 13.0% 16.0% 11.3% 0.0% 1.9% 20.0% 3.4% 9.2% E=Water utility service 23 72 59 26 8 9 50 3 19 2 12 95 31.9% 38.1% 38.3% 47.3% 17.4% 18.0% 43.5% 37.5% 35.2% 40.0% 41.4% 36.4% F=Wastewater & utility services 2 28 18 6 6 5 16 1 7 0 1 30 2.8% 14.8% 11.7% 10.9% 13.0% 10.0% 13.9% 12.5% 13.0% 0.0% 3.4% 11.5% G=Parks/trails/recreation 27 41 46 14 7 7 33 3 19 0 6 68 programs & facilities 37.5% 21.7% 29.9% 25.5% 15.2% 14.0% 28.7% 37.5% 35.2% 0.0% 20.7% 26.1% H=Customer service 5 21 11 9 6 1 13 0 1 4 7 26 6.9% 11.1% 7.1% 16.4% 13.0% 2.0% 11.3% 0.0% 1.9% 80.0% 24.1% 10.0% I=Storm Water run-off 0 34 15 7 11 11 12 1 7 2 1 34 0.0% 18.0% 9.7% 12.7% 23.9% 22.0% 10.4% 12.5% 13.0% 40.0% 3.4% 13.0% J=Westlake Academy 71 32 77 13 10 24 40 5 17 2 15 103 98.6% 16.9% 50.0% 23.6% 21.7% 48.0% 34.8% 62.5% 31.5% 40.0% 51.7% 39.5% Importance-Satisfaction Rating 2010 Town of Westlake Resident Survey Major Categories of Town Services Category of Service Most Important % Most Important Rank Satisfaction % Satisfaction Rank Importance- Satisfaction Rating I-S Rating Rank High Priority (IS .10-.20) Westlake Academy 40%2 54%10 0.1840 1 Quality of public safety services 74%1 83%1 0.1258 2 Parks, trails, and recreation programs/facilities 26%5 56%9 0.1144 3 Maintenance of Town streets 38%3 70%7 0.1140 4 Quality of water utility services 36%4 71%6 0.1044 5 Medium Priority (IS <.10) Westlake's emergency preparedness efforts 20%6 73%3 0.0540 6 Town efforts to manage storm water run-off 13%7 66%8 0.0442 7 Quality of wastewater utility services 12%8 72%5 0.0336 8 Quality of customer service provided by the Town 10%9 72%4 0.0280 9 Effectiveness of Town communication 9%10 76%2 0.0216 10 Overall Town Service Improvement Priorities: Sa t i s f a c t i o n R a t i n g , , , , ,,, , ,, me a n s a t i s f a c t i o n Opportunities for Improvement 2010 Town of Westlake Resident Survey Importance-Satisfaction Assessment Matrix -Major Categories of Town Services- (points on the graph show deviations from the mean importance and Satisfaction ratings given by respondents to the survey) mean importance Importance RatingLower Importance Higher Importance lower importance/higher Satisfaction higher importance/higher Satisfaction lower importance/lower Satisfaction higher importance/lower Satisfaction Exceeded Expectations Less Important Continued Emphasis Source: ETC Institute (2010) Emergency preparedness Water utility services Maintenance of Town streets Customer service Parks, trails and recreation programs/facilities Stormwater run-off Public safety services Wastewater utility services Westlake Academy Effectiveness of Town communication Priorities for Specific Town Services 63%53%41%35%33%26%22%18%18%17%13%12%11%10%8%7%7%6%6%6%5%5%5%3%2%2%2% Quality of local police protection Overall quality of fire services Overall quality of emergency medical services Residential trash collection services Condition of major streets How quickly emergency medical personnel respondHow quickly police respond to emergenciesCondition of neighborhood streetsNumber of walking/biking trails Visibility of police in neighborhoods Efforts by the Town to prevent crime Enforcing sign regulations Number of parks in your community Maintenance of the Town parkCleanliness of streets/other public areas Enforcing the clean up of junk and debrisWater conservation/protecting water resourcesQuality of outdoor athletic fields available Curbside recycling services Enforcing exterior maint. of residential property Level of traffic enforcement Enforcing yard parking regulationsEnforcing mowing/cutting of weeds and grassYard waste collection servicesBulky item pick up/removal servicesHousehold hazardous waste disposal services Municipal Court services 0%20%40%60%80% 1st Choice 2nd Choice 3rd Choice 4th Choice 5th Choice by percentage of respondents who selected the item as one of their top five choices Q5. Specific Town Services That Residents Felt Were Most Important Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Importance-Satisfaction Rating 2010 Town of Westlake Resident Survey Specific Town Services Category of Service Most Important % Most Important Rank Satisfaction % Satisfaction Rank Importance- Satisfaction Rating I-S Rating Rank High Priority (IS .10-.20) Overall quality of fire services 53%2 80%5 0.1060 1 Quality of local police protection 63%1 84%3 0.1008 2 Medium Priority (IS <.10) Condition of major streets 33%5 70%18 0.0990 3 Number of walking/biking trails 18%9 49%25 0.0918 4 Overall quality of emergency medical services 41%3 81%4 0.0779 5 Number of parks in your community 11%13 47%27 0.0583 6 How quickly emergency medical personnel respond 26%6 80%6 0.0520 7 Condition of neighborhood streets 18%8 74%13 0.0468 8 How quickly police respond to emergencies 22%7 80%7 0.0440 9 Residential trash collection services 35%4 89%2 0.0385 10 Specific Town Service Improvement Priorities: Sa t i s f a c t i o n R a t i n g , , , , , , , , , , , , , , , , , ,, , ,, , , , , , me a n s a t i s f a c t i o n Opportunities for Improvement 2010 Town of Westlake Resident Survey Importance-Satisfaction Assessment Matrix -Specific Town Services- (points on the graph show deviations from the mean importance and Satisfaction ratings given by respondents to the survey) mean importance Importance RatingLower Importance Higher Importance lower importance/higher Satisfaction higher importance/higher Satisfaction lower importance/lower Satisfaction higher importance/lower Satisfaction Exceeded Expectations Less Important Continued Emphasis Source: ETC Institute (2010) Emergency medical services Curbside recycling Emergency medical response timeNeighborhood streets Condition of Major streets Fire services Police protection Walking/biking trails Number of parks Trash collection Police response time Sign regulations Mowwing/trimming of weeds/grass Household hazardous waste disposal Water conservation/protecting water resources Outdoor athletic fields Traffic enforcement Clean up of junk/debris Town Park Maintenance of residential property Municipal court services Crime prevention Visibility of police in neighborhoods Yard waste collection Cleanliness of streets/public areas Yard parking regulations Bulky item pick up/removal How Willing Are Residents to Pay a Tax Increase to Sustain the Current Level of Town Services? 10% 12% 8% 8% 10% 21% 4% 4% 22% 22% 20% 18% 16% 11% 6% 7% 33% 29% 28% 30% 28% 12% 19% 17% 35% 37% 44% 44% 47% 56% 71% 73% Maintenance of streets and drainage Public safety services Streetscaping Storm water management Parks, trails and recreation programs Westlake Academy Public art Historic preservation 0%20%40%60%80%100% Very Willing (5)Willing (4)Somewhat Willing (3)Not Willing (1/2) Q10. Willingness of Westlake Residents to Pay a Property Tax to Avoid Reductions in Town Services by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Willingness of Westlake Residents to Pay a Property Tax to Avoid Reductions in Town Services (2010 vs. 2009) 65% 63% 56% 56% 54% 44% 29% 28% 50% 50% 40% 39% 46% 33% 21% 22% Maintenance of streets and drainage Public safety services Storm water management Streetscaping Parks, trails and recreation programs Westlake Academy Public art Historic preservation 0%20%40%60%80% 2010 2009 by percentage of respondents who were “very willing," “willing” or "somewhat willing” (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Q10. How willing are you to pay a property tax to avoid reductions in the following services that are currently provided by the Town? (without "don't know") N=261 Q15a. Currently attend Westl... Q13. Years lived in Westlake Q16. Which subdivision Total Yes No 0-5 years 6-10 years 20+ years Stage- coach Hills Vaqu- ero Wyck Hill Glen- wyck Farms Maho- tea Boone No respo- nse Q10a. Public safety services Willing (3,4,5) 70.8% 60.3% 65.1% 65.5% 56.8% 72.0% 68.8% 62.5% 62.3% 0.0% 38.5% 63.3% Not Willing (1,2) 29.2% 39.7% 34.9% 34.5% 43.2% 28.0% 31.2% 37.5% 37.7% 100.0% 61.5% 36.7% Q10b. Maintenance of Town streets & drainage Willing (3,4,5) 80.6% 58.9% 73.6% 61.1% 45.5% 68.0% 71.2% 75.0% 65.4% 0.0% 42.3% 65.1% Not Willing (1,2) 19.4% 41.1% 26.4% 38.9% 54.5% 32.0% 28.8% 25.0% 34.6% 100.0% 57.7% 34.9% Q10c. Westlake Academy Willing (3,4,5) 81.9% 28.6% 54.0% 32.7% 23.9% 55.1% 44.6% 62.5% 38.5% 0.0% 32.1% 43.7% Not Willing (1,2) 18.1% 71.4% 46.0% 67.3% 76.1% 44.9% 55.4% 37.5% 61.5% 100.0% 67.9% 56.3% Q10d. Historic preservation Willing (3,4,5) 33.3% 24.4% 29.7% 25.0% 19.6% 20.0% 32.7% 25.0% 23.5% 0.0% 28.6% 27.0% Not Willing (1,2) 66.7% 75.6% 70.3% 75.0% 80.4% 80.0% 67.3% 75.0% 76.5% 100.0% 71.4% 73.0% Q10e. Streetscaping Willing (3,4,5) 70.8% 49.4% 66.2% 47.3% 31.7% 44.0% 62.2% 62.5% 60.4% 0.0% 47.8% 55.6% Not Willing (1,2) 29.2% 50.6% 33.8% 52.7% 68.3% 56.0% 37.8% 37.5% 39.6% 100.0% 52.2% 44.4% Q10f. Parks, trails, & recreation programs Willing (3,4,5) 69.4% 46.7% 63.5% 44.4% 31.8% 46.0% 56.4% 75.0% 56.6% 0.0% 50.0% 53.2% Not Willing (1,2) 30.6% 53.3% 36.5% 55.6% 68.2% 54.0% 43.6% 25.0% 43.4% 100.0% 50.0% 46.8% Q10g. Storm water management Willing (3,4,5) 63.9% 52.2% 62.3% 51.9% 40.9% 59.2% 59.5% 62.5% 52.9% 0.0% 46.2% 55.6% Not Willing (1,2) 36.1% 47.8% 37.7% 48.1% 59.1% 40.8% 40.5% 37.5% 47.1% 100.0% 53.8% 44.4% How Are Residents Getting Information About Town Issues? 63% 49% 34% 21% 20% E-mail from the Town Westlake Wire Town website Voice messages from the Town The Time Register 0%20%40%60%80% by percentage of respondents (multiple responses were allowed) Q12. Primary Sources of Information about the Town of Westlake Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Q12-2. Have you read the Westlake Wire during the past year? by percentage of respondents who indicated that the Westlake Wire was one of the primary ways they received information about the Town Yes 86% No 5% Don't remember 9% Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Q12-3. Have you looked at Council packets on the website? Yes 79% No 8% Don't remember 13% Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) by percentage of respondents who indicated that the Town website was one of the primary ways they received information about the Town Summary •Overall Satisfaction with Town Services is Generally Better –Satisfaction ratings improved significantly in 22 of the 37 Town services accessed on the survey •A Majority (56%) of Residents Think the Town is Moving in the Right Direction –But a Significant Percentage of Residents (25%) Are Not Satisfied with the Direction the Town Is Heading –Concerns about a possible tax increase seem to a major factor Summary •Residents Are More Willing to Pay a Tax Increase to Sustain Current Levels of Town Services than a Year Ago –Education efforts during the past year appear to be working –But the support for higher taxes is still somewhat “reluctant” given the low percentage of residents who are “very willing” •The Decision on Where to Invest Should Be Based on the Values Embraced by the Council –Westlake Academy vs. Public Safety •Both items are important –How do the Town’s short-term decisions affect the Town in the long- term in each area –Educate the community about the reasons for your decision –Parks and Recreation is an emerging issue Summary Questions ? THANK YOU How Westlake Compares 84% 78% 80% 73% 71% 73% 57% 71% 61% 65% Local police protection Visibility of police in neighborhoods Police response time to emergencies Crime prevention Traffic enforcement 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Police Services Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 80% 80% 90% 87% Quality of fire services Emergency medical response time 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Fire Services Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 70% 74% 77% 59% 57% 65% Condition of major streets Condition of neighborhood streets Cleanliness of streets & public areas 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Maintenance Services Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 69% 47% 49% 49% 78% 72% 55% 69% Maintenance of local park Number of local parks Walking/biking trails Outdoor athletic fields 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Parks and Recreation Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 89% 91% 77% 68% 61% 82% 71% 70% 59% 53% Residential trash collection services Recycling services Yard waste collection services Bulky item pick up/removal services Household hazardous waste disposal service 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Utility Services Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 63% 63% 71% 75% 78% 47% 49% 48% 57% 55% Clean-up of junk/debris on private property Enforcing mowing/trimming on private property Enforcing exterior maint of residential property Enforcement of sign regulations Enforcement of yard parking regulations 0%20%40%60%80%100% Westlake U.S. Overall Satisfaction with Code Enforcement Westlake vs. the U.S by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute 83% 73% 76% 66% 71% 72% 56% 72% 80% 62% 46% 63% 74% 69% 72% 56% Public safety services Emergency preparedness efforts Effectiveness of Town communication Storm water run-off Water utility services Wastewater utility services Parks/trails/recreation programs/facilities Customer service 0%20%40%60%80%100% Westlake U.S. by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute Overall Satisfaction with Major Categories of Town Services - Westlake vs. the U.S 58% 80% 71% 91% 62% 45% 71% 57% 80% 44% Value received from local revenues Overall image of the community Overall quality of government services Overall quality of life in the Town How well the Town is planning growth 0%20%40%60%80%100% Westlake U.S. by percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows) Source: 2010 ETC Institute Satisfaction with Issues that Influence Perceptions of the Town Westlake vs. the U.S Westlake Academy RESIDENT SURVEY 34% 39% 37% 34% 34% 25% 23% 25% 21% 18% 19% 20% 12% 18% 21% 21% Westlake Academy provides quality education Westlake Academy adds value to the Town Westlake Academy adds value to my property I understand how the Academy is governed/funded 0%20%40%60%80%100% Strongly Agree (5)Agree (4)Neutral (3)Disagree (1/2) Q9. Level of Agreement With Various Statements About Westlake Academy by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) Trends: Level of Agreement With Various Statements About Westlake Academy (2010 vs. 2009) 68% 64% 60% 59% 66% 67% 66% 74% Westlake Academy provides quality education Westlake Academy adds value to the Town Westlake Academy adds value to my property I understand how the Academy is governed/funded 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows) Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX) 2010 Westlake Academy Board of Trustee Parent Survey Results Presented by ETC Institute August 2010 Overall Findings 53% 39% 37% 36% 35% 36% 34% 38% 34% 22% 30% 30% 19% 26% 32% 22% 32% 41% 44% 44% 43% 42% 41% 36% 39% 51% 42% 40% 47% 39% 33% 41% 11% 16% 14% 10% 12% 11% 10% 11% 15% 14% 14% 21% 21% 30% 28% 22% 3% 4% 6% 10% 10% 12% 14% 15% 11% 13% 14% 9% 13% 5% 7% 16% Suitability of campus for learning IB curriculum DP teachers/faculty Social/emotional progress of child PYP Curriculum Opportunities for parental involvement Academic progress of child PYP teachers/faculty Overall satisfaction with education Teachers response time Maintenance of the Academy Effectiveness of the WAF MYP teachers/faculty DP curriculum The four House system for students Methods of WA communication 0%20%40%60%80%100% Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2) Q1. Overall Satisfaction With Westlake Academy Services and Programs by percentage of parents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows and not applicable) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 28% 17% 17% 23% 17% 24% 14% 25% 16% 21% 20% 24% 22% 19% 11% 11% 8% 8% 33% 43% 42% 35% 42% 34% 44% 32% 37% 31% 31% 28% 28% 30% 37% 34% 32% 23% 21% 22% 22% 24% 27% 17% 24% 26% 27% 21% 36% 32% 29% 34% 30% 31% 35% 33% 18% 17% 19% 17% 15% 25% 19% 17% 20% 27% 12% 16% 21% 16% 22% 25% 25% 36% New main entrance security check-in MYP Curriculum Quality of WA communication Primary Counseling department School uniform vendor Techer/parent communication School website Effectiveness of the House of Commons Extracurricular sports programs Communication about child's issues Effectiveness of the WAAC College preparation process Opportunities for parent input Secondary Counseling department Other extracurricular programs Grading system Five year strategic plan School lunch program 0%20%40%60%80%100% Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2) Q1. (CONTINUED) Overall Satisfaction With Westlake Academy Services and Programs by percentage of parents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows and not applicable) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 2% 1% 46%44%28%21%16%15%13%13%12%11%11%10%9%7%6%6%5%5%3%2%2%2%2% 2%1%1% 1% IB curriculumAcademic progress of childPYP teachers/facultyCollege preparation processSocial/emotional progress of childTeacher/parent communicationPYP CurriculumOverall satisfaction with educationCommunication about child's issuesDP teachers/facultyMYP teachers/facultyMYP CurriculumDP CurriculumExtracurricular sports programsQuality of communicationSuitability of campus for learningGrading systemOther extracurricular programsSecondary Counseling departmentPrimary Counseling departmentOpportunities for parent inputSchool websiteOpportunities for parental involvementMethods of communicationSchool uniform vendorTeachers response timeMaintenance of the AcademyFive year strategic planNew main entrance security check-in 0%20%40%60% 1st Choice 2nd Choice 3rd Choice by percentage of parents who selected the item as one of their top three choices Q2. Westlake Academy Services and Programs That Parents Felt Were Most Important Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 32% 39% 20% 19% 15% 44% 30% 43% 28% 31% 15% 18% 23% 32% 32% 9% 12% 13% 22% 23% Reception staff is friendly and helpful I have been encouraged to volunteer Written communication is clear/easy Am interested in more parent education/training Academy keeps me informed 0%20%40%60%80%100% Strongly Agree (5)Agree (4)Neutral (3)Disagree (1/2) Q3. Agreement with Various Statements About Communication and Outreach at Westlake Academy by percentage of parents who rated the item as a 1 to 5 on a 5-point scale (excluding don't knows and not applicable) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q4. Are you currently volunteering at the Academy ? by percentage of parents Yes 67% No 33% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q5. How many parent-teacher conferences did you attend last year ? by percentage of parents None 7% One 14%Two 33% Three+ 44% Don't Know 2% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q6. How many Board of Trustees meetings did you attend last year? by percentage of parents None 53% One 23%Two 13% Three+ 10% Don't Know 1% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q7. Which of the following are the best ways for Westlake Academy to communicate with you and/or your family? by percentage of parents (multiple responses allowed) 91% 68% 54% 53% 24% 18% 15% 5% Direct emails School memos Children's teachers Direct contact HOC newsletter Parent representative or liaison Counselor Other 0%20%40%60%80%100% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q8. Is your child receiving tutoring ? by percentage of parents Yes 26% No 74% One 29% Two 26% Three 29% Four 9% Five or more 7% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q8c. If yes, how many hours per week does your child receive tutoring? Q9. Do you feel your child is emotionally safe at school? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 81% No 17% Don't know 2% Q10. Do you feel your child is physically safe at school? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 90% No 9% Don't know 1% Q11. Do you believe you have an adequate understanding of the IB curriculum? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 84% No 16% Q12. Do you have a child with a learning disability that utilizes special education services? by percentage of parents Q12a. If yes, are you satisfied with the modifications and services provided by Westlake Academy? Yes 7% No 93% Yes 61% No 39% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q13. Does the Westlake Academy Communique keep you adequately informed? by percentage of parents Yes 60% No 38% Don't know 2% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q14. Importance of Westlake Academy Expanding Various Academy Programs Assuming the Resources Are Available by percentage of parents who rated the item as a 5, 4 or 3 on a 5-point scale, where 5 means "Extremely Important" and 1 means "Not Important" (excluding don't knows and not applicable) 92% 85% 81% 80% 80% 79% 79% 72% 68% 56% Expand IB options at the Diploma level Expand foreign language offerings/opportunities Implement a Spanish immersion program Offer online access to student grades Expand the new media educational opportunities Offer additional tutoring Expand the Arts program Improve Academy website Continue residential field trips Continue the Strings Program 0%20%40%60%80%100% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q16. Would you support increasing the overall size of the student body at the Academy if the class size were maintained or potentially reduced? by percentage of parents Yes 64% No 28% Don't know 8% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q20. If your child was not enrolled at Westlake Academy, where would your child most likely be attending school? by percentage of parents (multiple selections allowed) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 65% 29% 5% 4% A public school A private school Home school Don't know 0%20%40%60%80%100% Q21. Do you make the full contribution to the Blacksmith Apprentice Program? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 58% No 39% Not provided 3% Yes 47% No 39% Don't Know 14% Q21b. If yes, would you be willing to increase your donation? Q22. Have you participated in residential trips at the Academy? by percentage of parents Yes 63% No 34% Don't Know 3% Yes 75% No 23% Don't Know 2% Q22a. If yes, was the trip affordable? Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 69% 34% 9% 1% International Baccalaureate School Charter school Private school Public school 0%20%40%60%80%100% by percentage of parents (multiple responses allowed) Q24. Which of the following do you most closely associate with Westlake Academy? Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q25. Do you feel that lottery applicants are adequately educated about the lottery process? by percentage of parents Yes 60% No 18% Don't Know 22% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q27. Do live in the Town of Westlake? by percentage of parents Yes 34% No 66% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q27a. How important was Westlake Academy in your decision to move to Westlake? by percentage of parents who live in the Town of Westlake Very important 90% Somewhat important 2% Not sure 3% Not important 5% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q28. What is your total annual household Income? by percentage of parents Under $50,000 5% $50,000-$149,999 37% $150,000-$500,000 39%Over $500,000 14% Not provided 5% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q29. How many years have you had at least one child attending Westlake Academy by percentage of parents 1 year 20% 2 years 17% 3 years 10% 4 years 8% 5 years 9% 6 years 15% 7 years 19% 8-9 years 2% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q30. In which grades do you currently have children enrolled at Westlake Academy? by percentage of parents (multiple response allowed) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 35% 24% 32% 27% 23% 27% K-2 Grades 3-4 Grades 5-6 Grades 7-8 Grades 9-10 Grades 11-12 0%10%20%30%40% Q31. How many adults are in your home? by percentage of parents One 11% Two 82%Three+ 7% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Q32. How many adults in your home are employed full time outside of the home? by percentage of parents None 3% One 57% Two 40% Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Trends Trends: Overall Satisfaction With Westlake Academy Services and Programs (2010 vs. 2009) 85% 80% 78% 75% 73% 72% 70% 65% 63% 59% 58% 57% 53% 52% 51% 52% 50% 48% 45% 31% 85% 85% 81% 76% 82% 85% 72% 63% 67% 68% 66% 72% 46% 60% 64% 49% 62% 44% 57% 44% Suitability of facilities for learning IB curriculum Opportunities for parental involvement Academic progress of your child Satisfaction with quality of education Maintenance of the Academy Effectiveness of the WA Foundation The four House system for students Methods of communication from WA Quality of communication from WA School website Effectiveness of the House of Commons Extracurricular sports programs Communications regarding issues/problems Effectiveness of the WAAC College preparation process Opportunities for parental input Other extracurricular programs Grading system School lunch program 0%20%40%60%80%100% 2010 2009 by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale; chart only includes services/programs rated in both 2010 and 2009 (excluding don't knows and not applicable) Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)TREND DATA Q9. Do you feel your child is emotionally safe at school? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) 2010 2009 Yes 81% No 17% Don't know 2% Yes 81% No 16% Don't know 3% TREND DATA Q10. Do you feel your child is physically safe at school? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 92% No 6% Don't know 2% 20092010 Yes 90% No 9% Don't know 1% TREND DATA Q11. Do you believe you have an adequate understanding of the IB curriculum? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 80% No 18% Don't know 2% Yes 84% No 16% 2009 TREND DATA 2010 Q12. Do you have a child with a learning disability that utilizes special education services? by percentage of parents Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 7% No 93% 2010 2009 Yes 13% No 86% Not provided 1% TREND DATA Q12a. If yes, are you satisfied with the modifications and services provided by Westlake Academy? by percentage of parents who have a child with a learning disability who utilizes special education services at Westlake Academy Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) Yes 61% No 39% 2010 2009 Yes 64% No 36% TREND DATA Trends: Importance of Westlake Academy Expanding Various Academy Programs Assuming the Resources Are Available (2010 vs. 2009) 92% 85% 81% 80% 80% 79% 72% 56% 94% 86% 74% 76% 74% 87% 62% 49% Expand IB options at the Diploma level Expand foreign language offerings/opportunities Implement a Spanish immersion program Offer online access to student grades Expand the new media educational opportunities Expand the Arts program Improve Academy website Continue the Strings program 0%20%40%60%80%100%120% 2010 2009 Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey) by percentage of parents who rated the item as a 5, 4 or 3 on a 5-point scale; chart only includes services/programs rated in both 2010 and 2009 (excluding don't knows and not applicable) TREND DATA Importance-Satisfaction Analysis Sa t i s f a c t i o n R a t i n g , , , , , , , , , , , , , , ,, , , ,, , ,,, , , , ,, me a n s a t i s f a c t i o n Opportunities for Improvement Westlake Academy Board of Trustees Parent Survey Importance-Satisfaction Assessment Matrix -Satisfaction With Westlake Academy Programs and Services- (points on the graph show deviations from the mean importance and satisfaction ratings given by respondents to the survey) mean importance Importance RatingLower Importance Higher Importance lower importance/higher Satisfaction higher importance/higher Satisfaction lower importance/lower Satisfaction higher importance/lower Satisfaction Exceeded Expectations Less Important Continued Emphasis Source: ETC Institute (2010) Academic progress of child IB curriculum Communication about child's issues College preparation process PYP teachers/faculty Teacher/parent communication MYP Curriculum MYP teachers/faculty Extracurricular sports programs Overall satisfaction with education Social/emotional progress of child DP Curriculum PYP Curriculum Grading systemOther extracurricular programs Quality of communication DP teachers/faculty Secondary Counseling department Opportunities for parent input Suitability of campus for learning Primary Counseling departmentSchool website School uniform vendor Methods of communication Five year strategic plan Opportunities for parental involvement Maintenance of the AcademyTeachers response time Main entrance security check-in Importance-Satisfaction Rating Westlake Academy Board of Trustees Parent Survey Satisfaction With Westlake Academy Programs and Services Category of Service Most Important % Most Important Rank Satisfaction % Satisfaction Rank Importance- Satisfaction Rating I-S Rating Rank High Priority (IS .10-.20) Academic progress of child 44%2 75%7 0.1100 1 College preparation process 21%4 52%28 0.1008 2 Medium Priority (IS <.10) IB curriculum 46%1 80%2 0.0920 3 PYP teachers/faculty 28%3 74%8 0.0728 4 Teacher/parent communication 15%6 58%22 0.0630 5 Communication about child's issues 12%9 52%26 0.0576 6 MYP Curriculum 10%12 60%18 0.0400 7 MYP teachers/faculty 11%11 66%13 0.0374 8 Overall satisfaction with education 13%8 73%9 0.0351 9 Extracurricular sports programs 7%14 53%25 0.0329 10