HomeMy WebLinkAboutDirection Finders Presentation2010 DirectionFinder® Survey
Town of Westlake, TX
Presented by
ETC Institute
August 2010
Agenda
•Bottom Line Up Front
•Methodology
•Major Findings
-Who Lives in Westlake? And Why Are They Moving Here?
-What Do Residents Think of Westlake and Town Services?
-How are perceptions of theTown Changing?
-Where Should The Town Invest?
-How Willing Are Residents to Pay a Tax Increase?
-How are Residents getting information about Town Issues?
•Summary
•Questions
•Overall Satisfaction with Town Services is
Generally Better
–Satisfaction ratings improved significantly in 22 of the
37 Town services assessed on the survey
•A Majority (56%) of Residents Think the Town is
Moving in the Right Direction
–But a Significant Percentage of Residents (25%) Are
Not Satisfied with the Direction the Town Is Heading
–Concerns about a possible tax increase seem to a
major factor
Bottom Line Up Front
•Residents Are More Willing to Pay a Tax Increase
to Sustain Current Levels of Town Services than a
Year Ago
–Education efforts during the past year appear to be working
–But the support for higher taxes is still somewhat “reluctant” given
the low percentage of residents who are “very willing”
•The Decision on Where to Invest Should Be
Based on the Values Embraced by the Council
–Westlake Academy vs. Public Safety
•Both items are important
–How do the Town’s short-term decisions affect the Town in the long-
term in each area
–Educate the community about the reasons for your decision
–Parks and Recreation is an emerging issue
Bottom Line Up Front
Survey Methodology
•Survey Description:
–5 pages in length
–survey took approximately 15 minutes to complete
•Sample size: 261 completed
•Method of Administration:
–by mail with follow -up by phone
–randomly selected sample of households
•Confidence level: 95%
•Margin of error: +/- 4.0% overall
•GIS Mapping
Who Lives in Westlake?
Q13. Demographics: How many years
have you lived in Westlake?
by percentage of respondents
1 year or less
10%
2-5 years
49%
6-10 years
21%
11-20 years
6%
20+ years
12%
Not provided
2%
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
18-34 years
4%
35 to 44 years
18%
45 to 54 years
29%
55 to 64 years
24%
65+ years
15%
Not provided
10%
Q14. Demographics: Age of Survey Respondents
by percentage of respondents
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Q15. Do any children in grades K-12
currently live in your home?
Q15a. If YES, do any of these children
currently attend Westlake Academy?
by percentage of respondents
Yes
47%
No
51%
Not provided
2%
Yes
59%
No
40%
Not provided
1%
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Q15b. If NO, did any of these children
previously attend Westlake Academy?
by percentage of respondents who had children in grades K-12 living in
their home who were not attending Westlake Academy
Yes
33%
No
63%
Not provided
4%
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Stagecoach Hills
19%
Vaquero
44%
Wyck Hill
3%
Glenwyck Farms
21%
Mahoeta Boone
2%
Other
7%
Not provided
4%
Q16. Demographics: In which subdivision
do you live?
by percentage of respondents
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Under $50,000
3%
$50,000 to $149,999
14%
$150,000 to $500,000
27%
$500,000+
38%
Not provided
18%
Q17. Demographics: Household Income
by percentage of respondents
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Why Are People Moving
to Westlake?
Q7. Importance of Various Reasons in the
Decision to Move to Westlake
by percentage of respondents who felt the item was "extremely important,” "very important" or “important”
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
89%
89%
87%
87%
85%
83%
80%
78%
60%
47%
Aesthetic appeal/high development standards
Small town feel/rural atmosphere
Sense of community
Type of housing available
Low taxes
Access to the Airport
To live in your specific neighborhood
Proximity to Dallas and Fort Worth
To live near friends/family
Westlake Academy
0%20%40%60%80%100%
Extremely Important Very Important Important
45%
38%
33%
32%
30%
26%
25%
14%
12%
11%
Low taxes
To live in your specific neighborhood
Westlake Academy
Small town feel/rural atmosphere
Aesthetic appeal/high development standards
Access to the Airport
Proximity to Dallas and Fort Worth
Sense of community
Type of housing available
To live near friends/family
0%20%40%60%
1st Choice 2nd Choice 3rd Choice
by percentage of respondents who selected the item as one of their top three choices
Q8. Reasons Residents Will Stay in
Westlake Over the Next Five Years
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
What Do Residents Think of
Town Services?
And
How Is That Perception
Changing?
40%
32%
26%
29%
28%
31%
24%
16%
19%
27%
43%
44%
47%
43%
44%
40%
46%
50%
37%
27%
12%
15%
24%
17%
17%
15%
17%
23%
24%
21%
5%
10%
3%
11%
11%
14%
13%
11%
20%
25%
Quality of public safety services
Effectiveness of Town communication
Westlake's emergency preparedness efforts
Quality of customer service provided by the Town
Quality of wastewater utility services
Quality of water utility services
Maintenance of Town streets
Town efforts to manage storm water run-off
Parks, trails, and recreation programs/facilities
Westlake Academy
0%20%40%60%80%100%
Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2)
Q1. Overall Satisfaction With Town Services
by Major Category
by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Overall Satisfaction With Town Services
by Major Category (2010 vs. 2009)
83%
76%
73%
72%
72%
71%
70%
66%
56%
54%
80%
74%
65%
60%
77%
61%
63%
46%
54%
55%
Quality of public safety services
Effectiveness of Town communication
Westlake's emergency preparedness efforts
Quality of wastewater utility services
Quality of customer service provided by the Town
Quality of water utility services
Maintenance of Town streets
Town efforts to manage storm water run-off
Parks, trails, and recreation programs/facilities
Westlake Academy
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Police Services
in the Town of Westlake (2010 vs. 2009)
84%
80%
78%
73%
73%
71%
78%
74%
77%
68%
66%
64%
Quality of local police protection
How quickly police respond to emergencies
Visibility of police in neighborhoods
Municipal Court services
Efforts by the Town to prevent crime
Level of traffic enforcement
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Fire and Medical Services
in the Town of Westlake (2010 vs. 2009)
81%
80%
80%
77%
75%
82%
Overall quality of emergency medical services
Overall quality of fire services
How quickly emergency medical personnel respond
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Maintenance Services
in the Town of Westlake (2010 vs. 2009)
77%
74%
70%
73%
66%
64%
Cleanliness of streets/other public areas
Condition of neighborhood streets
Condition of major streets
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Parks and Recreation
Services in the Town of Westlake (2010 vs. 2009)
69%
49%
49%
47%
70%
53%
32%
49%
Maintenance of the Town park
Number of walking/biking trails
Quality of outdoor athletic fields available
Number of parks in your community
0%20%40%60%80%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Utility Services
in the Town of Westlake (2010 vs. 2009)
91%
89%
77%
68%
61%
59%
87%
90%
78%
64%
53%
60%
Curbside recycling services
Residential trash collection services
Yard waste collection services
Bulky item pick up/removal services
Household hazardous waste disposal services
Water conservation/protecting water resources
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Satisfaction with Code Enforcement
Services in the Town of Westlake (2010 vs. 2009)
78%
75%
71%
63%
63%
69%
66%
66%
64%
64%
Enforcing yard parking regulations
Enforcing sign regulations
Enforcing exterior maint. of residential property
Enforcing the clean up of junk and debris
Enforcing mowing/cutting of weeds and grass
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
What Do Residents Think of
the Town?
and
How Is that Perception
Changing?
Trends: Overall, how safe do you feel in
the Town of Westlake?
by percentage of respondents
Very safe
66%
Safe
29%
Unsafe
2%
Don't know
3%
Very safe
67%
Safe
30%
Don't know
3%
20092010
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
50%
49%
36%
36%
36%
26%
29%
25%
18%
28%
22%
18%
41%
30%
44%
41%
37%
45%
40%
37%
44%
33%
36%
38%
6%
14%
12%
18%
17%
18%
22%
25%
24%
27%
26%
19%
3%
6%
8%
6%
10%
11%
9%
13%
14%
11%
16%
25%
Overall quality of life in the Town
Decision to stay in Westlake
Image of Westlake
Standards of development in the community
Accessibility of local government
Overall quality of governmental services
Ensuring the Town's vision is maintained
How well Westlake is planning growth
Town's leadership to preserve environment
Sense of community in Westlake
Value received from local revenues
Direction the City' is headed
0%20%40%60%80%100%
Very Satisfied (5)Satisfied (4)Neutral (3)Unsatisfied (1/2)
Q6. Perceptions of Westlake
by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale
(excluding don’t knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Perceptions of Westlake (2010 vs. 2009)
91%
80%
79%
77%
73%
71%
69%
62%
62%
61%
58%
56%
86%
70%
64%
66%
69%
Overall quality of life in the Town
Image of Westlake
Decision to stay in Westlake
Standards of development in the community
Accessibility of local government
Overall quality of governmental services
Ensuring the Town's vision is maintained
How well Westlake is planning growth
Town's leadership to preserve environment
Sense of community in Westlake
Value received from local revenues
Direction the City' is headed
0%20%40%60%80%100%120%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Not previously asked
Not previously asked
Not previously asked
Not previously asked
Not previously asked
Not previously asked
Not previously asked
Where Should The Town Invest
to Enhance Overall Satisfaction
with Town Services?
Priorities by Major Category
74%
40%
38%
36%
26%
20%
13%
12%
10%
9%
Quality of public safety services
Westlake Academy
Maintenance of Town streets
Quality of water utility services
Parks, trails, and recreation programs/facilities
Westlake's emergency preparedness efforts
Town efforts to manage storm water run-off
Quality of wastewater utility services
Quality of customer service provided by the Town
Effectiveness of Town communication
0%20%40%60%80%
1st Choice 2nd Choice 3rd Choice
by percentage of respondents who selected the item as one of their top three choices
Q2. Major Categories of Town Services That
Residents Felt Were Most Important
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
N=261 Q15a.
Currently
attend Westl...
Q13. Years lived in
Westlake
Q16. Which subdivision
Total
Yes
No
0-5
years
6-10
years
20+
years
Stage-
coach
Hills
Vaqu-
ero
Wyck
Hill
Glen-
wyck
Farms
Mah-
otea
Boone
No
resp-
onse
1 2 2 3 5 1 2 3 4 5 9
A=Public safety services 52 142 113 40 36 38 77 7 48 3 21 194
72.2% 75.1% 73.4% 72.7% 78.3% 76.0% 67.0% 87.5% 88.9% 60.0% 72.4% 74.3%
B=Community prepared for 7 46 25 14 12 12 17 1 18 0 5 53
emergencies 9.7% 24.3% 16.2% 25.5% 26.1% 24.0% 14.8% 12.5% 33.3% 0.0% 17.2% 20.3%
C=Maintenance of streets 16 83 52 19 25 27 43 3 16 0 10 99
22.2% 43.9% 33.8% 34.5% 54.3% 54.0% 37.4% 37.5% 29.6% 0.0% 34.5% 37.9%
D=Effectiveness of 5 19 10 7 6 8 13 0 1 1 1 24
communication 6.9% 10.1% 6.5% 12.7% 13.0% 16.0% 11.3% 0.0% 1.9% 20.0% 3.4% 9.2%
E=Water utility service 23 72 59 26 8 9 50 3 19 2 12 95
31.9% 38.1% 38.3% 47.3% 17.4% 18.0% 43.5% 37.5% 35.2% 40.0% 41.4% 36.4%
F=Wastewater & utility services 2 28 18 6 6 5 16 1 7 0 1 30
2.8% 14.8% 11.7% 10.9% 13.0% 10.0% 13.9% 12.5% 13.0% 0.0% 3.4% 11.5%
G=Parks/trails/recreation 27 41 46 14 7 7 33 3 19 0 6 68
programs & facilities 37.5% 21.7% 29.9% 25.5% 15.2% 14.0% 28.7% 37.5% 35.2% 0.0% 20.7% 26.1%
H=Customer service 5 21 11 9 6 1 13 0 1 4 7 26
6.9% 11.1% 7.1% 16.4% 13.0% 2.0% 11.3% 0.0% 1.9% 80.0% 24.1% 10.0%
I=Storm Water run-off 0 34 15 7 11 11 12 1 7 2 1 34
0.0% 18.0% 9.7% 12.7% 23.9% 22.0% 10.4% 12.5% 13.0% 40.0% 3.4% 13.0%
J=Westlake Academy 71 32 77 13 10 24 40 5 17 2 15 103
98.6% 16.9% 50.0% 23.6% 21.7% 48.0% 34.8% 62.5% 31.5% 40.0% 51.7% 39.5%
Importance-Satisfaction Rating
2010 Town of Westlake Resident Survey
Major Categories of Town Services
Category of Service
Most
Important
%
Most
Important
Rank
Satisfaction
%
Satisfaction
Rank
Importance-
Satisfaction
Rating
I-S Rating
Rank
High Priority (IS .10-.20)
Westlake Academy 40%2 54%10 0.1840 1
Quality of public safety services 74%1 83%1 0.1258 2
Parks, trails, and recreation programs/facilities 26%5 56%9 0.1144 3
Maintenance of Town streets 38%3 70%7 0.1140 4
Quality of water utility services 36%4 71%6 0.1044 5
Medium Priority (IS <.10)
Westlake's emergency preparedness efforts 20%6 73%3 0.0540 6
Town efforts to manage storm water run-off 13%7 66%8 0.0442 7
Quality of wastewater utility services 12%8 72%5 0.0336 8
Quality of customer service provided by the Town 10%9 72%4 0.0280 9
Effectiveness of Town communication 9%10 76%2 0.0216 10
Overall Town Service Improvement Priorities:
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Opportunities for Improvement
2010 Town of Westlake Resident Survey
Importance-Satisfaction Assessment Matrix
-Major Categories of Town Services-
(points on the graph show deviations from the mean importance and Satisfaction ratings given by respondents to the survey)
mean importance
Importance RatingLower Importance Higher Importance
lower importance/higher Satisfaction higher importance/higher Satisfaction
lower importance/lower Satisfaction higher importance/lower Satisfaction
Exceeded Expectations
Less Important
Continued Emphasis
Source: ETC Institute (2010)
Emergency preparedness
Water utility services
Maintenance of Town streets
Customer service
Parks, trails and recreation programs/facilities
Stormwater run-off
Public safety services
Wastewater utility
services
Westlake Academy
Effectiveness of Town communication
Priorities for Specific
Town Services
63%53%41%35%33%26%22%18%18%17%13%12%11%10%8%7%7%6%6%6%5%5%5%3%2%2%2%
Quality of local police protection
Overall quality of fire services
Overall quality of emergency medical services
Residential trash collection services
Condition of major streets
How quickly emergency medical personnel respondHow quickly police respond to emergenciesCondition of neighborhood streetsNumber of walking/biking trails
Visibility of police in neighborhoods
Efforts by the Town to prevent crime
Enforcing sign regulations
Number of parks in your community
Maintenance of the Town parkCleanliness of streets/other public areas
Enforcing the clean up of junk and debrisWater conservation/protecting water resourcesQuality of outdoor athletic fields available
Curbside recycling services
Enforcing exterior maint. of residential property
Level of traffic enforcement
Enforcing yard parking regulationsEnforcing mowing/cutting of weeds and grassYard waste collection servicesBulky item pick up/removal servicesHousehold hazardous waste disposal services
Municipal Court services
0%20%40%60%80%
1st Choice 2nd Choice 3rd Choice 4th Choice 5th Choice
by percentage of respondents who selected the item as one of their top five choices
Q5. Specific Town Services That Residents
Felt Were Most Important
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Importance-Satisfaction Rating
2010 Town of Westlake Resident Survey
Specific Town Services
Category of Service
Most
Important
%
Most
Important
Rank
Satisfaction
%
Satisfaction
Rank
Importance-
Satisfaction
Rating
I-S Rating
Rank
High Priority (IS .10-.20)
Overall quality of fire services 53%2 80%5 0.1060 1
Quality of local police protection 63%1 84%3 0.1008 2
Medium Priority (IS <.10)
Condition of major streets 33%5 70%18 0.0990 3
Number of walking/biking trails 18%9 49%25 0.0918 4
Overall quality of emergency medical services 41%3 81%4 0.0779 5
Number of parks in your community 11%13 47%27 0.0583 6
How quickly emergency medical personnel respond 26%6 80%6 0.0520 7
Condition of neighborhood streets 18%8 74%13 0.0468 8
How quickly police respond to emergencies 22%7 80%7 0.0440 9
Residential trash collection services 35%4 89%2 0.0385 10
Specific Town Service Improvement Priorities:
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Opportunities for Improvement
2010 Town of Westlake Resident Survey
Importance-Satisfaction Assessment Matrix
-Specific Town Services-
(points on the graph show deviations from the mean importance and Satisfaction ratings given by respondents to the survey)
mean importance
Importance RatingLower Importance Higher Importance
lower importance/higher Satisfaction higher importance/higher Satisfaction
lower importance/lower Satisfaction higher importance/lower Satisfaction
Exceeded Expectations
Less Important
Continued Emphasis
Source: ETC Institute (2010)
Emergency
medical
services
Curbside recycling
Emergency medical response timeNeighborhood
streets
Condition of Major streets
Fire services
Police protection
Walking/biking trails
Number of parks
Trash collection
Police response time
Sign
regulations
Mowwing/trimming of weeds/grass
Household hazardous waste disposal
Water conservation/protecting water resources
Outdoor athletic fields
Traffic enforcement
Clean up of
junk/debris
Town
Park
Maintenance of residential property
Municipal court services
Crime prevention
Visibility of police
in neighborhoods
Yard waste collection
Cleanliness of streets/public areas
Yard parking regulations
Bulky item pick up/removal
How Willing Are Residents to
Pay a Tax Increase to Sustain the
Current Level of Town Services?
10%
12%
8%
8%
10%
21%
4%
4%
22%
22%
20%
18%
16%
11%
6%
7%
33%
29%
28%
30%
28%
12%
19%
17%
35%
37%
44%
44%
47%
56%
71%
73%
Maintenance of streets and drainage
Public safety services
Streetscaping
Storm water management
Parks, trails and recreation programs
Westlake Academy
Public art
Historic preservation
0%20%40%60%80%100%
Very Willing (5)Willing (4)Somewhat Willing (3)Not Willing (1/2)
Q10. Willingness of Westlake Residents to Pay a
Property Tax to Avoid Reductions in Town Services
by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Willingness of Westlake Residents to Pay
a Property Tax to Avoid Reductions in
Town Services (2010 vs. 2009)
65%
63%
56%
56%
54%
44%
29%
28%
50%
50%
40%
39%
46%
33%
21%
22%
Maintenance of streets and drainage
Public safety services
Storm water management
Streetscaping
Parks, trails and recreation programs
Westlake Academy
Public art
Historic preservation
0%20%40%60%80%
2010 2009
by percentage of respondents who were “very willing," “willing” or "somewhat willing”
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Q10. How willing are you to pay a property tax to avoid reductions in the following services that are currently provided by the Town? (without "don't know")
N=261 Q15a.
Currently
attend Westl...
Q13. Years lived in
Westlake
Q16. Which subdivision
Total
Yes
No
0-5
years
6-10
years
20+
years
Stage-
coach
Hills
Vaqu-
ero
Wyck
Hill
Glen-
wyck
Farms
Maho-
tea
Boone
No
respo-
nse
Q10a. Public safety services
Willing (3,4,5) 70.8% 60.3% 65.1% 65.5% 56.8% 72.0% 68.8% 62.5% 62.3% 0.0% 38.5% 63.3%
Not Willing (1,2) 29.2% 39.7% 34.9% 34.5% 43.2% 28.0% 31.2% 37.5% 37.7% 100.0% 61.5% 36.7%
Q10b. Maintenance of Town streets & drainage
Willing (3,4,5) 80.6% 58.9% 73.6% 61.1% 45.5% 68.0% 71.2% 75.0% 65.4% 0.0% 42.3% 65.1%
Not Willing (1,2) 19.4% 41.1% 26.4% 38.9% 54.5% 32.0% 28.8% 25.0% 34.6% 100.0% 57.7% 34.9%
Q10c. Westlake Academy
Willing (3,4,5) 81.9% 28.6% 54.0% 32.7% 23.9% 55.1% 44.6% 62.5% 38.5% 0.0% 32.1% 43.7%
Not Willing (1,2) 18.1% 71.4% 46.0% 67.3% 76.1% 44.9% 55.4% 37.5% 61.5% 100.0% 67.9% 56.3%
Q10d. Historic preservation
Willing (3,4,5) 33.3% 24.4% 29.7% 25.0% 19.6% 20.0% 32.7% 25.0% 23.5% 0.0% 28.6% 27.0%
Not Willing (1,2) 66.7% 75.6% 70.3% 75.0% 80.4% 80.0% 67.3% 75.0% 76.5% 100.0% 71.4% 73.0%
Q10e. Streetscaping
Willing (3,4,5) 70.8% 49.4% 66.2% 47.3% 31.7% 44.0% 62.2% 62.5% 60.4% 0.0% 47.8% 55.6%
Not Willing (1,2) 29.2% 50.6% 33.8% 52.7% 68.3% 56.0% 37.8% 37.5% 39.6% 100.0% 52.2% 44.4%
Q10f. Parks, trails, & recreation programs
Willing (3,4,5) 69.4% 46.7% 63.5% 44.4% 31.8% 46.0% 56.4% 75.0% 56.6% 0.0% 50.0% 53.2%
Not Willing (1,2) 30.6% 53.3% 36.5% 55.6% 68.2% 54.0% 43.6% 25.0% 43.4% 100.0% 50.0% 46.8%
Q10g. Storm water management
Willing (3,4,5) 63.9% 52.2% 62.3% 51.9% 40.9% 59.2% 59.5% 62.5% 52.9% 0.0% 46.2% 55.6%
Not Willing (1,2) 36.1% 47.8% 37.7% 48.1% 59.1% 40.8% 40.5% 37.5% 47.1% 100.0% 53.8% 44.4%
How Are Residents Getting
Information About Town Issues?
63%
49%
34%
21%
20%
E-mail from the Town
Westlake Wire
Town website
Voice messages from the Town
The Time Register
0%20%40%60%80%
by percentage of respondents (multiple responses were allowed)
Q12. Primary Sources of Information about
the Town of Westlake
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Q12-2. Have you read the Westlake Wire
during the past year?
by percentage of respondents who indicated that the Westlake Wire was one
of the primary ways they received information about the Town
Yes
86%
No
5%
Don't remember
9%
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Q12-3. Have you looked at Council
packets on the website?
Yes
79%
No
8%
Don't remember
13%
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
by percentage of respondents who indicated that the Town website was one
of the primary ways they received information about the Town
Summary
•Overall Satisfaction with Town Services is
Generally Better
–Satisfaction ratings improved significantly in 22 of the
37 Town services accessed on the survey
•A Majority (56%) of Residents Think the Town is
Moving in the Right Direction
–But a Significant Percentage of Residents (25%) Are
Not Satisfied with the Direction the Town Is Heading
–Concerns about a possible tax increase seem to a
major factor
Summary
•Residents Are More Willing to Pay a Tax Increase
to Sustain Current Levels of Town Services than a
Year Ago
–Education efforts during the past year appear to be working
–But the support for higher taxes is still somewhat “reluctant” given
the low percentage of residents who are “very willing”
•The Decision on Where to Invest Should Be
Based on the Values Embraced by the Council
–Westlake Academy vs. Public Safety
•Both items are important
–How do the Town’s short-term decisions affect the Town in the long-
term in each area
–Educate the community about the reasons for your decision
–Parks and Recreation is an emerging issue
Summary
Questions ?
THANK YOU
How Westlake
Compares
84%
78%
80%
73%
71%
73%
57%
71%
61%
65%
Local police protection
Visibility of police in neighborhoods
Police response time to emergencies
Crime prevention
Traffic enforcement
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Police Services
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
80%
80%
90%
87%
Quality of fire services
Emergency medical response time
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Fire Services
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied"
(excluding don't knows)
Source: 2010 ETC Institute
70%
74%
77%
59%
57%
65%
Condition of major streets
Condition of neighborhood streets
Cleanliness of streets & public areas
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Maintenance Services
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
69%
47%
49%
49%
78%
72%
55%
69%
Maintenance of local park
Number of local parks
Walking/biking trails
Outdoor athletic fields
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Parks and Recreation
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
89%
91%
77%
68%
61%
82%
71%
70%
59%
53%
Residential trash collection services
Recycling services
Yard waste collection services
Bulky item pick up/removal services
Household hazardous waste disposal service
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Utility Services
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied"
(excluding don't knows)
Source: 2010 ETC Institute
63%
63%
71%
75%
78%
47%
49%
48%
57%
55%
Clean-up of junk/debris on private property
Enforcing mowing/trimming on private property
Enforcing exterior maint of residential property
Enforcement of sign regulations
Enforcement of yard parking regulations
0%20%40%60%80%100%
Westlake U.S.
Overall Satisfaction with Code Enforcement
Westlake vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
83%
73%
76%
66%
71%
72%
56%
72%
80%
62%
46%
63%
74%
69%
72%
56%
Public safety services
Emergency preparedness efforts
Effectiveness of Town communication
Storm water run-off
Water utility services
Wastewater utility services
Parks/trails/recreation programs/facilities
Customer service
0%20%40%60%80%100%
Westlake U.S.
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
Overall Satisfaction with Major Categories
of Town Services - Westlake vs. the U.S
58%
80%
71%
91%
62%
45%
71%
57%
80%
44%
Value received from local revenues
Overall image of the community
Overall quality of government services
Overall quality of life in the Town
How well the Town is planning growth
0%20%40%60%80%100%
Westlake U.S.
by percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2010 ETC Institute
Satisfaction with Issues that Influence
Perceptions of the Town
Westlake vs. the U.S
Westlake Academy
RESIDENT SURVEY
34%
39%
37%
34%
34%
25%
23%
25%
21%
18%
19%
20%
12%
18%
21%
21%
Westlake Academy provides quality education
Westlake Academy adds value to the Town
Westlake Academy adds value to my property
I understand how the Academy is governed/funded
0%20%40%60%80%100%
Strongly Agree (5)Agree (4)Neutral (3)Disagree (1/2)
Q9. Level of Agreement With Various Statements
About Westlake Academy
by percentage of respondents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
Trends: Level of Agreement With Various Statements
About Westlake Academy (2010 vs. 2009)
68%
64%
60%
59%
66%
67%
66%
74%
Westlake Academy provides quality education
Westlake Academy adds value to the Town
Westlake Academy adds value to my property
I understand how the Academy is governed/funded
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
(excluding don't knows)
Source: ETC Institute DirectionFinder (July 2010 - Westlake, TX)
2010 Westlake Academy Board of
Trustee Parent Survey Results
Presented by
ETC Institute
August 2010
Overall Findings
53%
39%
37%
36%
35%
36%
34%
38%
34%
22%
30%
30%
19%
26%
32%
22%
32%
41%
44%
44%
43%
42%
41%
36%
39%
51%
42%
40%
47%
39%
33%
41%
11%
16%
14%
10%
12%
11%
10%
11%
15%
14%
14%
21%
21%
30%
28%
22%
3%
4%
6%
10%
10%
12%
14%
15%
11%
13%
14%
9%
13%
5%
7%
16%
Suitability of campus for learning
IB curriculum
DP teachers/faculty
Social/emotional progress of child
PYP Curriculum
Opportunities for parental involvement
Academic progress of child
PYP teachers/faculty
Overall satisfaction with education
Teachers response time
Maintenance of the Academy
Effectiveness of the WAF
MYP teachers/faculty
DP curriculum
The four House system for students
Methods of WA communication
0%20%40%60%80%100%
Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2)
Q1. Overall Satisfaction With Westlake Academy
Services and Programs
by percentage of parents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows and not applicable)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
28%
17%
17%
23%
17%
24%
14%
25%
16%
21%
20%
24%
22%
19%
11%
11%
8%
8%
33%
43%
42%
35%
42%
34%
44%
32%
37%
31%
31%
28%
28%
30%
37%
34%
32%
23%
21%
22%
22%
24%
27%
17%
24%
26%
27%
21%
36%
32%
29%
34%
30%
31%
35%
33%
18%
17%
19%
17%
15%
25%
19%
17%
20%
27%
12%
16%
21%
16%
22%
25%
25%
36%
New main entrance security check-in
MYP Curriculum
Quality of WA communication
Primary Counseling department
School uniform vendor
Techer/parent communication
School website
Effectiveness of the House of Commons
Extracurricular sports programs
Communication about child's issues
Effectiveness of the WAAC
College preparation process
Opportunities for parent input
Secondary Counseling department
Other extracurricular programs
Grading system
Five year strategic plan
School lunch program
0%20%40%60%80%100%
Very Satisfied (5)Satisfied (4)Neutral (3)Dissatisfied (1/2)
Q1. (CONTINUED) Overall Satisfaction With Westlake
Academy Services and Programs
by percentage of parents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows and not applicable)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
2%
1%
46%44%28%21%16%15%13%13%12%11%11%10%9%7%6%6%5%5%3%2%2%2%2%
2%1%1%
1%
IB curriculumAcademic progress of childPYP teachers/facultyCollege preparation processSocial/emotional progress of childTeacher/parent communicationPYP CurriculumOverall satisfaction with educationCommunication about child's issuesDP teachers/facultyMYP teachers/facultyMYP CurriculumDP CurriculumExtracurricular sports programsQuality of communicationSuitability of campus for learningGrading systemOther extracurricular programsSecondary Counseling departmentPrimary Counseling departmentOpportunities for parent inputSchool websiteOpportunities for parental involvementMethods of communicationSchool uniform vendorTeachers response timeMaintenance of the AcademyFive year strategic planNew main entrance security check-in
0%20%40%60%
1st Choice 2nd Choice 3rd Choice
by percentage of parents who selected the item as one of their top three choices
Q2. Westlake Academy Services and Programs That
Parents Felt Were Most Important
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
32%
39%
20%
19%
15%
44%
30%
43%
28%
31%
15%
18%
23%
32%
32%
9%
12%
13%
22%
23%
Reception staff is friendly and helpful
I have been encouraged to volunteer
Written communication is clear/easy
Am interested in more parent education/training
Academy keeps me informed
0%20%40%60%80%100%
Strongly Agree (5)Agree (4)Neutral (3)Disagree (1/2)
Q3. Agreement with Various Statements About
Communication and Outreach at Westlake Academy
by percentage of parents who rated the item as a 1 to 5 on a 5-point scale
(excluding don't knows and not applicable)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q4. Are you currently volunteering at the Academy ?
by percentage of parents
Yes
67%
No
33%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q5. How many parent-teacher conferences
did you attend last year ?
by percentage of parents
None
7%
One
14%Two
33%
Three+
44%
Don't Know
2%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q6. How many Board of Trustees meetings
did you attend last year?
by percentage of parents
None
53%
One
23%Two
13%
Three+
10%
Don't Know
1%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q7. Which of the following are the best ways for
Westlake Academy to communicate
with you and/or your family?
by percentage of parents (multiple responses allowed)
91%
68%
54%
53%
24%
18%
15%
5%
Direct emails
School memos
Children's teachers
Direct contact
HOC newsletter
Parent representative or liaison
Counselor
Other
0%20%40%60%80%100%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q8. Is your child receiving tutoring ?
by percentage of parents
Yes
26%
No
74%
One
29%
Two
26%
Three
29%
Four
9%
Five or more
7%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q8c. If yes, how many hours per week does
your child receive tutoring?
Q9. Do you feel your child is emotionally
safe at school?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
81%
No
17%
Don't know
2%
Q10. Do you feel your child is physically
safe at school?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
90%
No
9%
Don't know
1%
Q11. Do you believe you have an adequate
understanding of the IB curriculum?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
84%
No
16%
Q12. Do you have a child with a learning disability
that utilizes special education services?
by percentage of parents
Q12a. If yes, are you satisfied with the modifications
and services provided by Westlake Academy?
Yes
7%
No
93%
Yes
61%
No
39%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q13. Does the Westlake Academy Communique
keep you adequately informed?
by percentage of parents
Yes
60%
No
38%
Don't know
2%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q14. Importance of Westlake Academy Expanding
Various Academy Programs Assuming
the Resources Are Available
by percentage of parents who rated the item as a 5, 4 or 3 on a 5-point scale, where 5 means
"Extremely Important" and 1 means "Not Important" (excluding don't knows and not applicable)
92%
85%
81%
80%
80%
79%
79%
72%
68%
56%
Expand IB options at the Diploma level
Expand foreign language offerings/opportunities
Implement a Spanish immersion program
Offer online access to student grades
Expand the new media educational opportunities
Offer additional tutoring
Expand the Arts program
Improve Academy website
Continue residential field trips
Continue the Strings Program
0%20%40%60%80%100%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q16. Would you support increasing the overall size
of the student body at the Academy if the class
size were maintained or potentially reduced?
by percentage of parents
Yes
64%
No
28%
Don't know
8%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q20. If your child was not enrolled at Westlake Academy,
where would your child most likely be attending school?
by percentage of parents (multiple selections allowed)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
65%
29%
5%
4%
A public school
A private school
Home school
Don't know
0%20%40%60%80%100%
Q21. Do you make the full contribution to
the Blacksmith Apprentice Program?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
58%
No
39%
Not provided
3%
Yes
47%
No
39%
Don't Know
14%
Q21b. If yes, would you be willing
to increase your donation?
Q22. Have you participated in residential
trips at the Academy?
by percentage of parents
Yes
63%
No
34%
Don't Know
3%
Yes
75%
No
23%
Don't Know
2%
Q22a. If yes, was the trip affordable?
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
69%
34%
9%
1%
International Baccalaureate School
Charter school
Private school
Public school
0%20%40%60%80%100%
by percentage of parents (multiple responses allowed)
Q24. Which of the following do you most closely
associate with Westlake Academy?
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q25. Do you feel that lottery applicants are adequately
educated about the lottery process?
by percentage of parents
Yes
60%
No
18%
Don't Know
22%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q27. Do live in the Town of Westlake?
by percentage of parents
Yes
34%
No
66%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q27a. How important was Westlake Academy in
your decision to move to Westlake?
by percentage of parents who live in the Town of Westlake
Very important
90%
Somewhat important
2%
Not sure
3%
Not important
5%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q28. What is your total annual household Income?
by percentage of parents
Under $50,000
5%
$50,000-$149,999
37%
$150,000-$500,000
39%Over $500,000
14%
Not provided
5%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q29. How many years have you had at least one
child attending Westlake Academy
by percentage of parents
1 year
20%
2 years
17%
3 years
10%
4 years
8%
5 years
9%
6 years
15%
7 years
19%
8-9 years
2%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q30. In which grades do you currently have children
enrolled at Westlake Academy?
by percentage of parents (multiple response allowed)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
35%
24%
32%
27%
23%
27%
K-2
Grades 3-4
Grades 5-6
Grades 7-8
Grades 9-10
Grades 11-12
0%10%20%30%40%
Q31. How many adults are in your home?
by percentage of parents
One
11%
Two
82%Three+
7%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Q32. How many adults in your home are employed
full time outside of the home?
by percentage of parents
None
3%
One
57%
Two
40%
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Trends
Trends: Overall Satisfaction With Westlake Academy
Services and Programs (2010 vs. 2009)
85%
80%
78%
75%
73%
72%
70%
65%
63%
59%
58%
57%
53%
52%
51%
52%
50%
48%
45%
31%
85%
85%
81%
76%
82%
85%
72%
63%
67%
68%
66%
72%
46%
60%
64%
49%
62%
44%
57%
44%
Suitability of facilities for learning
IB curriculum
Opportunities for parental involvement
Academic progress of your child
Satisfaction with quality of education
Maintenance of the Academy
Effectiveness of the WA Foundation
The four House system for students
Methods of communication from WA
Quality of communication from WA
School website
Effectiveness of the House of Commons
Extracurricular sports programs
Communications regarding issues/problems
Effectiveness of the WAAC
College preparation process
Opportunities for parental input
Other extracurricular programs
Grading system
School lunch program
0%20%40%60%80%100%
2010 2009
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale; chart only includes
services/programs rated in both 2010 and 2009 (excluding don't knows and not applicable)
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)TREND DATA
Q9. Do you feel your child is emotionally
safe at school?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
2010 2009
Yes
81%
No
17%
Don't know
2%
Yes
81%
No
16%
Don't know
3%
TREND DATA
Q10. Do you feel your child is physically
safe at school?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
92%
No
6%
Don't know
2%
20092010
Yes
90%
No
9%
Don't know
1%
TREND DATA
Q11. Do you believe you have an adequate
understanding of the IB curriculum?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
80%
No
18%
Don't know
2%
Yes
84%
No
16%
2009
TREND DATA
2010
Q12. Do you have a child with a learning disability
that utilizes special education services?
by percentage of parents
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
7%
No
93%
2010 2009
Yes
13%
No
86%
Not provided
1%
TREND DATA
Q12a. If yes, are you satisfied with the modifications
and services provided by Westlake Academy?
by percentage of parents who have a child with a learning disability who
utilizes special education services at Westlake Academy
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
Yes
61%
No
39%
2010 2009
Yes
64%
No
36%
TREND DATA
Trends: Importance of Westlake Academy Expanding
Various Academy Programs Assuming the
Resources Are Available (2010 vs. 2009)
92%
85%
81%
80%
80%
79%
72%
56%
94%
86%
74%
76%
74%
87%
62%
49%
Expand IB options at the Diploma level
Expand foreign language offerings/opportunities
Implement a Spanish immersion program
Offer online access to student grades
Expand the new media educational opportunities
Expand the Arts program
Improve Academy website
Continue the Strings program
0%20%40%60%80%100%120%
2010 2009
Source: ETC Institute (July 2010 - Westlake Academy Board of Trustees Parent Survey)
by percentage of parents who rated the item as a 5, 4 or 3 on a 5-point scale; chart only includes
services/programs rated in both 2010 and 2009 (excluding don't knows and not applicable)
TREND DATA
Importance-Satisfaction
Analysis
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Opportunities for Improvement
Westlake Academy Board of Trustees Parent Survey
Importance-Satisfaction Assessment Matrix
-Satisfaction With Westlake Academy Programs and Services-
(points on the graph show deviations from the mean importance and satisfaction ratings given by respondents to the survey)
mean importance
Importance RatingLower Importance Higher Importance
lower importance/higher Satisfaction higher importance/higher Satisfaction
lower importance/lower Satisfaction higher importance/lower Satisfaction
Exceeded Expectations
Less Important
Continued Emphasis
Source: ETC Institute (2010)
Academic progress of child
IB curriculum
Communication about child's issues
College preparation process
PYP teachers/faculty
Teacher/parent communication
MYP
Curriculum
MYP teachers/faculty
Extracurricular sports programs
Overall satisfaction
with education
Social/emotional progress of child
DP Curriculum
PYP Curriculum
Grading systemOther extracurricular programs
Quality of communication
DP teachers/faculty
Secondary Counseling department
Opportunities for parent input
Suitability of campus for learning
Primary Counseling departmentSchool website
School uniform vendor
Methods of communication
Five year strategic plan
Opportunities for parental involvement
Maintenance of the AcademyTeachers response time
Main entrance security check-in
Importance-Satisfaction Rating
Westlake Academy Board of Trustees Parent Survey
Satisfaction With Westlake Academy Programs and Services
Category of Service
Most
Important
%
Most
Important
Rank
Satisfaction
%
Satisfaction
Rank
Importance-
Satisfaction
Rating
I-S Rating
Rank
High Priority (IS .10-.20)
Academic progress of child 44%2 75%7 0.1100 1
College preparation process 21%4 52%28 0.1008 2
Medium Priority (IS <.10)
IB curriculum 46%1 80%2 0.0920 3
PYP teachers/faculty 28%3 74%8 0.0728 4
Teacher/parent communication 15%6 58%22 0.0630 5
Communication about child's issues 12%9 52%26 0.0576 6
MYP Curriculum 10%12 60%18 0.0400 7
MYP teachers/faculty 11%11 66%13 0.0374 8
Overall satisfaction with education 13%8 73%9 0.0351 9
Extracurricular sports programs 7%14 53%25 0.0329 10